Like most people, typography is a focus in graphic design that most people overlook or don't think about at all. Even though it is seen every single day in multiple ways, people still forget that it is considered an art in its own right. Every day we see typefaces in different ways. Typography is one of the most influential art forms in the world to this day, yet it somehow goes unnoticed. Max Miedinger, Adrian Frutiger, John Baskerville and Matthew Carter are some of the most influential and famous photographers in history. Max Miedinger, the creator of "Helvetica", (one of the most admired fonts) changed the world of typography/typeface. Ever since Miedinger was a teenager living in Switzerland, he had an eye for graphic design. Born in 1910, Miedinger lived in an era when typography was beginning to become popular. From the beginning he was interested in work and internships and took art very seriously. He was very interested in books and typing and was able to pursue these interests by becoming an intern at a book printer (all in Switzerland). When Miedinger was in his late twenties, he was able to perfect his typographic skills by working for a company called The Globe. He actually became known and made his mark when he started working for a company called Haas Type Foundry. This was also a Swiss-based company that specialized in making typefaces. Haas Type Foundry created over 50 fonts that are still used today. Haas Type Foundry was an established and renowned company that helped Miedinger become as famous as he is today. In 1960, Miedinger teamed up with a man named Edouard Hoffman and created an iconic font used around the world. The exact reason why… half the card… was added later, but they were made by different designers at different foundries, but they lacked consistency and Helvetica became a hodgepodge of different fonts. Linotype has since redesigned each font style and weight to create a cohesive family of typefaces. Alignment differences have been corrected, subtle details have been made consistent from side to side, and all weights and widths have been designed to work together as one family. This new family is called Neue Helvetica and is available from Adobe, among others. Today, Helvetica is avoided by many designers because it is overused as the default typeface on many desktop publishing software packages. But, remember, it's the default font because it's an extremely reliable typeface. Along with Times New Roman, Helvetica was the best-known face of the 1960s, 1970s and '80.