SWOT Analysis of The Retail Zoo CompanyExecutive SummaryThe following report provides an analysis and evaluation of the internal and external environments of the Retail Zoo Company, however the main focus is on one of their Boost Juice franchises. A SWOT analysis is a useful tool in the production of a new product, it helps to determine the company's future "opportunities from its strengths and will protect its weaknesses and strengths from external factors". (Bensoussan, BE & Fleisher, CS, 2008). in this report come from databases, financial articles, company reports, books and academic journals. Boost Juice is a successful business, however, there are many threats and weaknesses that affect the overall performance of the company. Reduced sales and limited media advertising are factors that have affected Boost Juice's ability to create and further develop products. However, beyond that, Boost Juice has many strengths and opportunities that have a positive influence on the company. The iconic brand and growth has allowed Boost to open doors to new markets and introduce new products into the business. IntroductionRetail Zoo Pty Ltd is an Australian non-governmental company with approximately 450 employees. The company operates 2 major food and beverage franchises: Boost Juice and Salsas Mexican Grill. Boost Juice was founded in 2000, there are now 190 Boost Juice Bars located in Australia and another 50 are located globally in New Zealand, UK, Chile, Kuwait, Singapore, Indonesia and Thailand. The major shareholders who have invested money in Retail Zoo are Allis Investments, The Riverside Comapany and Macquarie. (IBIS World, 2013). Boost's main goal is to "become one... paper medium... this product on Facebook or other Internet mediums will convince consumers to purchase and try this new product." product. This weakness can be turned into an opportunity, this is because social media is a powerful resource capable of attracting customers and branded products in all global markets. S-OTea is a drink that can be sold throughout Australia and countries around the world. The fact that tea is a healthy alternative to sugary sodas or caffeine-rich energy drinks is a plus for Boost Juice. Boost is able to sell this product worldwide as it is cheap to produce and consumers from all countries would be interested in purchasing this product. Selling tea in international markets will allow Boost Juice to expand its doors to new consumer markets, this will affect Boost's overall market share and profitability.