Michael Pollan opposes these fad diets that he believes are causing the obesity epidemic and related disease processes. Pollan argues that the health industries promoting these diets are profiting from our persistent obesity, and that consumers should be cautious about trusting their advice. Pollan states in his essay, “The healthcare industry, being an industry, will profit more from new drugs and procedures to treat chronic diseases than from a total change in the way people eat.” (Pollan 422). Pollan argues that the healthcare industry wants the population to remain obese so they can pad their wallets instead of protecting our health. However, after his critical analysis of these profiteering health organizations, Pollan offers his own food rules for improving health and diet, these rules are briefly offered in the essay but can be appreciated in full detail by purchasing one of his books. Likewise, one look at his website and one has to wonder where his motivations truly lie, all of his books are offered for sale and the dates of his future appearances. While Pollan wants to target these organizations, he is also making a profit by selling dietary advice, so who should the consumer trust, the one selling a product or his?