It can also improve the brand invention strategies so as to effectively compete with other major hotels for the limited market share. It can optimize the use of technology and social networks to advertise, minimize costs and improve customer service. According to MacInnis & Heslop (2007), there is active growth in emerging markets as a result of improved economic conditions, well-developed infrastructure, increased number of urban middle classes in the population, and increased foreign tourism. It can also explore the aspect of green attractiveness to improve their social, corporate and environmental responsibility. This will also help keep operational costs (energy, water) at a lower level and enhance services through the provision of healthier working environments and provide greater comfort to tourists. Mercure hotel can also explore health and wellness attractions to be a premium hospitality provider; is well positioned to take advantage of the growing demand for wellness and healthcare services. Strong position in communities and suppliers offers great opportunities