First, the higher level of hedonic consumption in women may lead to impulse purchases. Shopping can be a hedonistic experience that involves pleasure. Additionally, research has found that hedonic consumption is statistically related to impulse buying, and women scored higher on hedonic consumption than men (Tifferet & Herstein, 2012). Therefore, women are expected to show higher levels of impulse buying. Second, women are more likely to suffer from anxiety and depression than men (Tifferet & Herstein, 2012). Perhaps women use impulse purchases as a way to get rid of bad moods. Finally, evolutionary development in humans may prevent impulse buying behavior (Tifferet & Herstein, 2012). Thousands of years ago, humans were responsible for finding resources, and this may have required the ability to hunt. A hunt requires a lot of attention in the "buy" times which means that if we strike too early the prey will run away. Men can inherit this trait of being born with patience when it comes to making a purchasing decision. Conclusion: According to research (Tifferet & Herstein, 2012), we found that impulse buying has a gender difference and women are more likely to experience it.- Furthermore, the possible reasons leading to impulse buying they could be that there is a higher level of hedonic consumption in women; women are also more likely to experience negative emotions, even mood disorders; or Men can be born with patience when it comes to making decisions