10 Important Factors of Google's Local Search Algorithm Several factors influence your ranking on Google Maps. Based on my experiences with local customers, here are the 10 most essential things to consider for your business.1. Your business address. The location of your business is important if you want to get a ranking for a particular city. A friend of mine is at the top of the "richlandwa real estate" list because that's where her address is, it's nowhere to be found for the keywords "Kennewick" or "Pasco" (the other major local cities). There is one exception: she ranks very highly for "West Richlandwa real estate" because she is only a real estate agent with offices in West Richland (Tri-Star).2. Company categories. At first I was hesitant to name the most important factor between this one and the next one. However, I think it is something more important for your business if it is categorized correctly rather than putting the right keyword in your company name. When I analyzed the “San Francisco Bakery” 7-pack, all seven businesses were classified as bakeries. Other research often gives the same results.3. Right keywords in your business name. searching for real estate keywords made me enter this criterion. Nowadays, agents who thrive in this field have "real estate" associated with their name. In my opinion, LSRF's responses were a disgrace because many people focus on the spam area. There are many companies that have keywords in their name. For example, I had lunch at Henry's Restaurant yesterday and I am confident that this will help them get better rankings.4. Quality of citation. According to David Mihm, local citations are the "new connections". Google validates your location, contact information, and business name with quotes. Do you mean...... middle of paper ......order of a museum that shows up in the results? Partly it depends on distance, partly on relevance to the search. Some of them represent the main factor of actual businesses” So, let's take a look at my ten ranking factors related to Google terminology. Location or distance: Two of my factors have been included: Your business address (1) and site proximity ( 8). Others also fit: complete company profile, plays a role (5), because you need to provide a location (6) will also define your location business (2) and right keywords in your. company name (3) and the specific traditional SEO factor (10) defines this area: From my list, it includes the quality of citations (4), ratings and reviews (7), my maps and other user content data (9)..