IntroductionThe National Trust was founded in 1895. It protects over 350 historic houses, gardens and ancient monuments. This organization is a charity that does not rely on government funds but depends on membership fees and donations from members. “We are a charity working to preserve and protect historic places and spaces, forever, for everyone.” (National Trust 2013) This report will be based on an analysis of the National Trust organisation, the external audit will be examined using pestle analysis and Porters 5 forces, whilst the internal audit will be interpreted by engaging with the marketing mix . Additionally, the report will also include a SWOT analysis and recognize the target market of the national trust organization. Finally, the report will also recommend future actions and procedures to prevent customer loss. PESTLE Analysis A PESTLE analysis is a macro-environmental framework used to understand the impact of external factors on the organization. PESTLE stands for "political, economic, social, technological, legal and environmental" factors. The National Trust is a charity independent of government funding. However, it relies on support from public customers through subscriptions and donations. Therefore the trust is a registered charity which is also entitled to certain tax exemptions on income and profits made from business activities. They have more than 350 historic houses and ancient monuments. No one may sell or buy any of the Trust's properties without their permission. They employ over 5,000 full and part-time staff and have over 50,000 volunteers who help and realize their vision. The National Trust did well to support incomes during the early years of r...... middle of paper ...... national The Trust's website also provides an online shop from which anyone can purchase various gifts such as agricultural products, postcards and handicrafts. Promotion Promotion covers all the techniques by which the organization advertises its products and services. The National Trust has advertised in many ways to interact with its customers using ways that people are familiar with. These are traditional or even more modern newspapers such as Facebook, Twitter and YouTube. As the charity grows, it relies more on social media/internet to enhance its marketing campaign. SWOT analysis and reference market. Analysis of strengths, weaknesses, opportunities and threats often forms the foundation of any product planning process. It provides a simple but effective framework for analyzing both internal resources and external trends and competitors (Pender, L, 1999: 179)