1.0 BACKGROUND. This study explores the attitudes of Kenyan proletariat voters towards political activism on social media and the extent to which such strategies can be considered community expressions of political association or ethnic mobilization devoid of issue-based politics. Communitarianism is a philosophy that emphasizes the connection between an individual and the community. A “community” in this context is understood in the broadest sense of interactions between communities of people in a geographical location or who have a shared history or interest. Such targeted online campaigns demonstrate group structuration theory, a concept in which human agency and social structure are related to each other, and it is the repetition of acts of individual agents that reproduces social structure: traditions, institutions, codes morals, etc. and established standards and practices; although these can be reversed or changed when people begin to ignore them, replace them, or play them differently. .2.0 GOALS AND OBJECTIVES Social media activism is a pervasive phenomenon in political mobilization among Kenya's pretentiously progressive middle-class voters. The practice itself is relatively new, but it has grown enormously, particularly in developing countries, where campaign strategists have exploited social relationships within group members to solidify party loyalty and cultivate support of interest groups. This study is based on face-to-face interviews and questionnaires answered by a segment of middle-class Kenyan voters with the aim of assessing their attitudes towards community and political affiliation and to what extent group theory with structure adaptive promotes diversity or entrenches negative ethnicity .3.0 INTRODU...... half of the article ......y confirms the prevalence of adaptive structure theory in expressing political choices among social media groups of Kenya who state that to a certain extent urban youth feel attached and bound to identify with certain community sympathies akin to their ethnic belonging. It is a democratic advantage that more tech-savvy young voters use the digital space to maximize the political message. However, the danger lies in the increasingly ethnic trends of emerging social media. The growing minority of digitally engaged citizens should influence the final outcomes towards a more inclusive and tolerant politics. Key institutions such as the National Cohesion and Integration Commission and the Kenya Communications Commission need to come up with new regulatory systems to ameliorate the negative impact of negative ethnicity on social media.