The 1920s played an amazing role in shaping the lifestyle of our generation today. The Roaring Twenties refers to a period of time between 1920 and 1929 when America celebrated youth and optimism. This optimism and general good spirit have led to new inventions and technological advancements, predominantly in the entertainment industry. In today's society, the use of mass production, advertising, and consumption have become common practice, however these practices were common during the early stages of the 1920s. Culture played an important role in shaping this era: America observed social, cultural, and artistic changes in their generation. While few may see the 1920s as the birth of an overpopulated “baby boom” generation, most of the general public sees the 1920s as a decade of social change that could potentially shape future generations to come. The Roaring Twenties thanks to prosperity, pop culture and the evolution of the decade. The generation of this era celebrated their youth and began to adopt new and modern values ​​that distanced themselves from the traditional values ​​of previous generations. These new values ​​were called modernism. Furthermore. modernism started a movement among young people, changing their economic, environmental and social views. (reference) Young people have acquired the desire to become rich and have preferred a busy and city lifestyle rather than the traditional and relaxed way of living. Traditional values ​​placed great importance on the interdependence of community and family, however, those who had a modernist outlook on life valued independence. Entertainment was an important part of society in the 1920s and technological progress allowed the recognition of entertainment to steadily spread... .middle of paper...my period was that of flappers, young women famous for their straight waists, short hair and above-the-knee hemlines. The styles were heavily influenced by French fashion and role models such as French designer Coco Chanel. These women did not follow what were seen as social norms and openly expressed their sexuality. It was in this era that heavy use of makeup became common. Women wore layers of mascara to create the illusion of large eyes, lipstick was mass-produced in convenient metal containers, and tanned skin was increasingly popular. Makeup that was once considered acceptable only in the theater is now acceptable every day. Today, makeup is used daily by women all over the world. What was then seen as a revolutionary trend in the 1920s, is now a common practice that many women begin in their early teens..