Now they have the ability to sell a product whose packaging is not only recyclable, but also environmentally positive. The more this product is available on the market, the better it is for the company and the environment. If consumers buy Coca-Cola products in PlantBottle, they don't buy other brands that contain PET-based plastic. Which brings me to point 2) Regarding operations: it implies that the pursuit of both financial benefits and environmental benefits leads to eco-efficiency. Third, the author talks about the “culture” of his example company, P&G. The idea of ​​“sustainability is integrated into the business rather than treated as an additional activity” (Taylor, p. 12). From marketing, public affairs and employee comments it can be seen that the idea of ​​a sustainable and environmentally oriented company is instilled in the culture of