 Most of the youth prefer sports celebrities, however there was a gender difference when it comes to selecting the type of celebrity, females were more interested in film/film celebrities media while males were more oriented towards sports celebrities, these The facts support previous research conducted by Farhan Naz baig and Dr. Kamran Siddiqui (2012). They are most likely to remember that brands if they are endorsed by their favorite sports celebrities , which reinforces the fact that sports celebrities play a vital role in recalling brands. Most of the favorite sports among the youth were mainly cricket and to some extent football. While their favorite sports celebrities are also from cricket and football, Shahid Afridi and Cristiano Ronaldo support the fact that cricket and football celebrities are more vital to the success of any brand. Another important finding was that the young people are more likely to buy that brand or product if the brand ambassador is a sports celebrity and also buy that product more often than