Although there are several coffee specialty players in the market today, one cannot overlook the extent of success and greatness that Starbucks has achieved in recent years. Its rapidly growing coffee shop, along with the tea and sandwich restaurant chain, now make it an extraordinary investment idea. More than just coffee The company's founder and CEO, Howard Schultz, managed to turn Starbucks into something we didn't know we needed until we had it. He has meticulously created a brand for the company that adds psychological value to its offerings. So when you buy a cup of coffee at Starbucks, you buy an experience. The somewhat calm and not-so-rushed atmosphere, along with the soft atmosphere and friendly staff found in Starbucks stores, add a feel-good factor to your purchase. As a result, people are willing to pay a premium for Starbucks coffee even if McDonald's runs a promotion offering free coffee. Premium pricing translates into higher margins for its investors. Quality with difference The key to its success lies not only in the quality of its products but also in the ability to differentiate itself from the competition. With Starbucks it has always been about quality. The company maintains rigorous quality control measures for sourcing the best coffee beans, roasting processes, as well as customer service and ancillary products. Additionally, differentiation is critical to market control, and Starbucks is arguably the most differentiated specialty coffee brand in the world. From the design of its cafes to the music played to the types of products offered, everything has a touch of uniqueness. Innovation Starbucks is among the most innovative names in the industry. ... half of the paper ... per share for the fiscal third quarter and $2.59-$2.67 per share for the current fiscal year. Furthermore, one might expect Starbucks to increase its expansion projections for the year, considering that it almost achieved a third of its annual target in the first quarter itself. In conclusion Starbucks is a dominant coffee shop with huge potential for the future. With future estimates or store targets well within reach and supported by quality premium products, constant innovation, international expansions and solid fundamentals, it definitely deserves a place in your portfolio. Furthermore, the stock has undergone a sharp correction of late, falling more than 14%, and with results due next week, it makes for a strong buying opportunity. In my opinion, the company is expected to outperform the domestic market in both the short and long term. Recommended Trade: Long Starbucks at $70.40 and hedge with strike put at $ 67,50 $1.05.