Many facts are changing in marketing communications today. More and more companies are adopting the new concept of integrated marketing communications (IMC) to convey a consistent message about their brand and products. Therefore, IMC has played an important role and developed into a useful strategy for the company to reach more customers and build good customer relationships. According to Herstein et al. (2008), IMC is a successful strategy that coordinates and integrates all marketing communication tools to efficiently and economically influence between an organization and its existing and potential customers. Furthermore, marketers can combine IMC tools (advertising, sales promotion, personal selling, direct marketing, and public relations) rather than separate practices to create values ​​and avoid potential conflicts (Duncan & Everett, 1993). In the fast food industry, fast food chains integrate advertising, sales promotion, sponsorship, packaging, and the Internet to promote their products and build brand image (Sperber, 2003; Story & French, 2004; Morrison, 2010 ). Advertising is the most used form of communication and the most frequently used medium as it easily contacts the target market, especially television advertising (Story & French, 2004; Case, 2007). Furthermore, toys and simple products are generally used by fast food chains in children's meals to attract children and teenagers. The giant of the fast food industry, McDonald's, has become the best-known fast food brand in the world. It employs advertising, sales promotion, public relations and sports sponsorship to promote McDonald's as a global image (Vignali, 2001). In the context of communication, the maxim “brand globally, advertise locally” (Sandler & Shani, 1993) is the promotion of McDonald's... at the center of the card... the ice cream meal option and the nutritional value of the meal offered ( Teutsch, 2003). Because of this, McDonald's brand image and sales have been greatly impacted. Therefore, McDonald's uses a new promotional strategy to convey a clear and consistent message: "healthy food", as well as re-establishing its image through IMC. The IMC strategy has become an effective and successful marketing model that has been adopted as the standard and has achieved corporate objectives (Herstein et al., 2008). Furthermore, IMC strategy potentially increases the effectiveness of the firm's advantage and could also positively influence brand image (Madhavaram et al., 2005). As a result, this project is useful for marketers to better understand IMC concepts and create helpful and helpful promotional strategies. Furthermore, McDonald's will benefit now or in the future, or if other specialized industries.