Topic > The Global Automotive Industry - 2551

IntroductionThe number of multinational companies is increasing due to changes in business dynamics, technology and increased pressure on businesses to diversify their operations and make the most of available opportunities . Numerous automotive industries have arisen as a result of technological change. There's a lot to talk about when it comes to technology and corporate diversity. However, despite technological changes, companies still feel enormous pressure to redesign their operations to make the most of available opportunities. There were as many management and marketing strategies as there were companies themselves. The paper explores the market in terms of performance objectives, key transformation processes used and operations management concepts/theories/techniques of FAW and Tata automobile companies. FAW CompanyFAW limited is a large company based in China. The company was founded at the end of the 19th century by a local automotive manufacturer. The man noticing how famous his rand was among the locals began to market it and over time new brands arose. The Company was recently voted among the top automakers in China. FAW is an autonomous company that exclusively develops its entire products (Maurer, 2009, p. 101). Although they are mainly engaged in the production of heavy trucks, custom bus chassis, automobiles, municipal and touring buses, minivehicles and auto parts, among others, the company performs all the assembly of the most important components of the vehicles. It is likely that many citizens prefer bicycles to cars due to congested conditions in the population. The company also has a branch that produces motorized bicycles. Within a few years, towards the beginning of the 20th century, before the First World War, the FAW became the main vehicle in China (Gregory, 2007, p. 10). We tend to venture into new markets and hence the reason for this market plan. Due to China's persistent automotive technology and high demographic conditions, the company has made a great impact among local people especially through the production of its most famous product (Besturn). It is through this cultural affiliation that Besturn has become the most popular vehicle in China with its growing marketing in neighboring countries and various African markets. Tata Company Tata Group Company is an organization of companies working together with the aim of facilitating community development in Indian society.