Professional OutlookLos Angeles, California is home to many athletic dynasties such as; the Los Angeles Dodgers, the USC Trojans and, most importantly, the Los Angeles Lakers. Sports broadcasting advances every year, giving fans more convenient access to keep up with their favorite teams and athletes. For Lakers fans in 1947, when the Lakers organization was founded, you had to attend the games or be home to watch them on television at the exact time they were scheduled to air. However, technology has advanced so much that you can now keep up with the Lakers through a variety of different means. There are numerous options for fans to keep up with their favorite NBA teams, especially the Los Angeles Lakers. The Lakers have a radio show, shared with the Los Angeles Dodgers, with live broadcasts of their games. Not only are all Lakers games televised, but they also have their own channel and network with some cable providers, giving them the opportunity to do so. In addition to television and radio broadcasts, there is a wide range of social media networks to follow for Laker updates, including: Facebook, Twitter and Instagram. Each of these different outlets has different focuses and perspectives when it comes to covering Laker games, such as the Sunday, February 9, 2014 game against the Chicago Bulls. The most common medium used for broadcasting is television. With today's technology you can record programs when you are not at home, giving you the opportunity to watch the game when you have time. While watching a match on television you have the luxury of listening to the commentators throughout the entire match. For some who may not have much knowledge about the game or perhaps the team, this is a useful tool. Give to those who have... half a paper... ame. The Lakers' Twitter feed is limited to updating followers on significant Lakers plays, Lakers injuries, and the score at the end of each quarter. While the three mediums differ in many ways, the main goal of all of them is to keep fans updated on how well, or poorly in some cases, the Lakers are playing. These platforms keep fans updated on stats, scores, whether the Lakers are winning or not, and how well they are playing. These concepts are what is most important to fans and viewers. Some of these mediums are more entertaining, while others are more informative than the others, but they all serve their ultimate purpose of providing easier and more convenient access to the Lakers to their fans. Technology has fulfilled the primary reason organizational sports are created, broadening the sport's impact on culture, media, and most importantly fans