The pizzeria will have a market share of approximately 55%. That means the pizzeria will have about 14,000 customers from downtown and about 8,000 customers from around Newburgh. This calculation is obtained considering that the store will offer different varieties of food requested by people. Stores have a pricing strategy that ensures that people with different purchasing power can find the food product they can afford. The price of different products will vary from $4 to $40. This means that the cheapest food item in the Platinum pizzeria costs $4 and the most expensive food item costs $40. This price is relative below what other restaurants charge pay for the same food items. This is the perfect market strategy that the store represents