SkechersProductSkechers is a global leader in lifestyle footwear. They offer one of the largest selections of lifestyle footwear that appeals to trend-conscious men, women and children. Consumers are always considered according to various types, unique design, color, attractive, fashionable and so on. Skechers' first products were just utility style boots and skate shoes. To meet consumer needs, the company has since diversified to include thousands of athletic, casual and apparel styles for men, women and children. Therefore, Skechers produces several brands including Skechers Sport, Skechers USA, Active, Cali, Shape-ups, Tone-ups, Skechers Resistance, Skechers Work, and Skechers Kids. Consider women who worry about their height, especially models, and don't want to wear gorgeous high heels. Therefore, Skechers produces the SKCH+3, i.e. the shoes that with the hidden wedge add height and obtain a fashion effect. Not just the features, the company also highlighted the comfortable cushion of shoes like the Skechers Memory Form, whose integrated memory foam insoles provide a gentle, comfortable cushion with every step. It's like a bed for your feet! Therefore, marketers want to meet consumers' needs so that they do not miss out on any functionality. Skechers Sport is the best choice for athletic and sports lovers because it offers them lightweight and flexible footwear. The consumer will not worry about getting injured easily during physical activity or any sport. Furthermore, Skechers also thought about the family who has children, Skechers Kids provided colorful and sparkling shoes. This also meets the needs of consumers who are always worried about their children's shoes. Comparison with others... central part of the paper... both directly and indirectly. Direct selling will include selling in online forums or using direct mail to reach our customers. When we sell direct, we can take the time to showcase the distinctive features of our product. Before passing sales to a distributor, we will build a direct sales base to demonstrate that the product will sell. Using an indirect approach, we will persuade stores to sell our products. Although more time consuming, contacting retailers in-store or at trade shows gives us more control over how our product is displayed and how it is presented to customers. For indirect sales, incorporate a middleman in one way or another. A distributor's functions include warehousing, ease of ordering, and quick delivery without pioneering sales efforts. Intermediaries have experience and contacts, but may require minimum order quantities and an established sales record.