The report assumes that the media defends its adherence to certain standards using readers and the general public as a frame of reference. For example, bias in reporting causes inaccurate information to be conveyed to readers. Arguing against claims of bias and inaccuracy, the media industry, for example, News Limited, used the public as a defense by claiming that such allegations constituted an insult to the public. However, in support of the survey's findings, Finkelstein argues that the public expects accurate and non-misleading information. Tiffen (2012) supports the thesis by suggesting that although the public can interpret and make a decision, misleading and inaccurate information influences their thinking. The media has a responsibility to meet readers' or audiences' expectations by providing meaningful, accurate and impartial content