The media's thin “ideal” creates the message to women that the only way to be beautiful is to be really thin. As advertising agencies constantly ask for ever thinner models, women become overly obsessed with the idea of ​​having to lose weight and reach an unhealthy weight to be beautiful. “This dissatisfaction is evident throughout a woman's life, with girls as young as nine indicating a desire to lose weight, and has led some women to take extreme measures to alter their bodies” (Spencer, Strahan, & Zanna, 331 ). In the article Don't Take another Bite: How Sociocultural Norms for Appearance Affect Women's Eating Behavior, Spencer, Strahan, and Zanna discuss various studies conducted on women's exposure to mass media advertising containing thin models, and the studies have shown that women exposed to these images more, they felt the need to eat less and rejected their bodies. Women feel dissatisfied with their body image and continually try to lose weight. These feelings of body dissatisfaction not only negatively affect women's physical appearance, but also negatively affect their mental and emotional state.