HubSpot has successfully targeted a specific market segment with its inbound marketing strategy. By focusing exclusively on a particular type of customer, like Marketer Marys, they achieved faster success. In fact, my recent calculations indicate that Marketer Marys have the highest customer lifetime value, as shown in Exhibit 1, and the lowest churn rate compared to other customer segments. Additionally, Mary Marketers are highly educated and knowledgeable in using programs that improve acquisition in a cost-effective manner. Although the acquisition cost for this segment is higher, it ultimately increases HubSpot's revenue and profitability, leading to an increase in the company's stock price and capital. proven to be effective in attracting and retaining customers. The company's mission and vision clearly states their commitment to the inbound experience and it is important for them to stay true to their identity. While outbound marketing can have its benefits, it goes against the grain of HubSpot's approach. Instead, the company should focus on maximizing the potential of inbound marketing by improving their strategies and reaching more potential customers interested in their message. This way, they can continue to make the world more inbound, one business transformation at a time.