This is where the survey would be helpful by providing employees with different perspectives of each individual customer they help. Another way this could be useful is that we could see how satisfied customers were with their car buying experience. A more satisfied customer would be more willing to refer others, including family and friends, to CarMax, which would increase our profits. However, we prefer to make subtle changes with CarMax because CarMax has already been named one of FORTUNE's 100 Best Companies to Work For® for eleven consecutive years (Fortune). It is obvious that their employees are satisfied with their company, we would just like to make some small improvements to help further improve employee motivation. With our techniques we believe CarMax can get to number 1 of this