There are various reasons why football clubs have chosen to commit to CSR programmes, however, whether they are committed to the benefit of themselves or others is a 'another question. Since the introduction of the Premier League in 1992, the football industry in England has been booming and football clubs are no longer able to run like they used to. Mega clubs such as Chelsea, Manchester City and Manchester United generate billions of pounds in revenue from ticket sales and television. As a result, reputation is always at stake, as most investors now see football clubs as a business opportunity in which to invest their money for a decent return. Say no to plagiarism. Get a tailor-made essay on "Why Violent Video Games Shouldn't Be Banned"? Get an Original Essay Therefore, by engaging in CSR programs, these football clubs are now able to demonstrate that they genuinely care about their local community and are trying to make efforts to improve it further. An example of this can be shown when Chelsea football club invested 2.3% of their turnover into their CSR strategy, as well as raising more than £1 million a year for charity. As we can see, rather than being a club associated with super-rich owners and players with an 8-figure annual salary, CSR programs give mega clubs like Chelsea another image to satisfy their stakeholders and, more importantly, a single point of sale for its shareholders. Likewise, the “Kick it out” campaign is another example that many Premier League football clubs adapt to, highlighting the importance of corporate social responsibility. This law was introduced to stop discrimination and racism against each other, which will also encourage fair play and equality. not only towards the players but also towards all the club fans around the world. There are many financial and non-financial benefits that Manchester City football club can gain from their work. The wind turbine project, for example, will be able to help the city of Manchester gain a higher reputation and better image as it is the only football club that contributes to positive social and environmental outcomes through its daily operation . Manchester City football club is able to advertise itself as an environmentally friendly company thanks to the green energy generated by turbines. This act helps the team gain more media attention as its CSR differentiates it from other football clubs, which undoubtedly increases shareholder attraction around the world. Not only that, since environmental issues are such an important topic, this project shows that they are extremely concerned about air pollution in the local community and try to increase the satisfaction of many stakeholders. Similarly, other projects such as The City in the Community (CITC) and Community Giving, help the city of Manchester to establish better relationships with local society and public institutions. As a result, these projects offer Manchester City the prospect of expanding its current status internationally. Besides that, as Manchester City is growing internationally, it can then inflate its fan base, which will cause its reputation to increase, which creates another financial benefit for the club to generate more revenue from sponsorship, ticket sales and t-shirt sales. I will compare Manchester City to Mark & ​​Spencer. Similarly to Manchester City, although M&S is the main one.