Interactive media is the result of fusing graphic images with video, audio or animation. It is a communication method that works with user participation, i.e. where the output comes from the media itself and the input comes from the users. Say no to plagiarism. Get a tailor-made essay on "Why Violent Video Games Shouldn't Be Banned"? Get an Original Essay Consumers, more and more, want to interact with the company they are dealing with. You can improve communication with consumers and potential customers and build an online company by allowing them to engage in two-dimensional communications with your website visitors. Interactive media on a website generally refers to features that respond to a user's actions. It can also refer to actions a user can take to further interact with a brand. The purpose of interactive media is to encourage the visitor to invest more time and effort in your brand. When visitors are interested in your brand and interactions with your brand, they are more likely to become fans and loyal customers. Interactive media can be as simple as having a Twitter button that visitors can use to follow you on Twitter, encouraging them to like your brand page on Facebook, providing feedback forms on your site, or encouraging community by stimulating comments on your blog posts.'Interactive media is any media that responds to user input. Traditional media such as television and cinema involve audiences watching without any ability to navigate or participate. Interactive media began to replace this one-way communication model starting with the commercialization of the Internet in the 1990s. The following are common types of interactive media.Application softwareSoftware designed as a tool for users, such as a knowledge management platform.AppApplication software for mobile devices, such as a weather app.GamesFun and engaging software that can resemble a digital world.Virtual realityImmersive digital experiences that make users feel as if they are exploring a world that is a digital construct or a digital twin of physical reality.Pervasive gamingGames that mix virtual and physical environments.Interactive videoVideo and television with interactive features such as streaming videos that audiences help create.PublicationsPublications such as websites that allow users to browse, communicate and participate.Social mediaDigital communities that allow browsing, sharing and creation of media.ArtInteractive art that engages the viewer.AdvertisingDigital advertising, outdoor and in-store that features interactive elements such as a digital poster that reacts to people in its vicinity. Theme Parks Theme park attractions that combine media such as a movie with physical elements such as a roller coaster. Cinema Interactive cinema that allows the audience to play a role in the film. In theory, movies could be similar to a game. Advantages and Disadvantages of Interactive Media Interactive media is a broad category that includes everything from iPads to facilities for people with disabilities to choosing your own adventure books. Some of these technologies don't have much in common, but there are some general things that can be said about them and the direction interactive media as a field is going. more intuitive technology to use. Many smartphones, for example, are easy to use; users are often encouraged to experiment with their products rather than read detailed instruction manuals for their correct use, with the idea that users are in.