Neil Postman is an author with a mission to demonstrate how the media is changing our character and damaging our culture. His article “The age of Show Business” is a sarcastic look at two important issues: how television devalues ​​the standard of American culture and defines its morals and behaviors. He lists various examples and anecdotes to explain his nature. The article presents a valid argument regarding the issues raised, producing examples and leaving little room for refutation. Say no to plagiarism. Get a tailor-made essay on "Why Violent Video Games Shouldn't Be Banned"? Get an original essay. An example of Postman's prejudice against television and his sarcastic tone in the essay can be found in the first paragraph. His use of prejudice is present as it clearly gives negative connotations to television being used for lighting rather than its obvious use. Use this tactic to first get the reader's attention and sway opinions towards your idea. Postman states that television does not amplify or extend literary culture, but attacks culture in general (5). This phrase comes after he suggests that new forms of media are not extensions of those of the past. These two ideas are the basis of its first issue. He carefully describes his ideas in a way that seems logical. By comparing a horse and a car, Postman also shows a bias towards technology as it uses a living being to provide strength. A person might have a relationship with a horse, but not necessarily with a computer. He uses examples that distinguish mediums and technologies, further supporting his point by separating the two forms to demonstrate his point. Once again he recognizes the separation between living and non-living by comparing a brain and mind to a technology that is a machine (5). All of this persuasion ultimately focuses on Postman's next point, which is how television defines moral standards. In paragraphs nine and ten Postman explains how American television is entirely dedicated to offering entertainment and that entertainment itself has become the natural format for representing every experience (6). These statements are useful because they help readers identify with the author's purpose. Use American television, instead of just television. This, along with the choice of entertaining words, brings information relevant to the author's argument. He also provides various examples of how television is entertaining by stating that all topics are presented as entertaining and for enjoyment and pleasure (6). The author's tone, however, provides the best component of the article. Please note: this is just an example. Get a custom article from our expert writers now. Get a Custom Essay The Postman's Essay Concerning Two Issues Related to Television and Culture provides specific information, along with creative word choice and emotional biases to persuade readers to accept his point of view. However, his use of rhetorical questions and a sarcastic tone give him the most persuasive edge. Using these two elements sets a clear tone for how he wants to make his points and adds confidence to the validity of his article. Producing a very convincing article, addressing its issues.