IndexLink buildingSpeedRelevanceUser experienceAccording to Google, 55% of teenagers and 40% of adults use voice search every day. Voice search is experiencing faster growth than search by type, especially with the prevalence of digital assistants in recent years. When we perform voice searches, we tend to use appropriate conversational phrases rather than the query jargon used when we type our queries into a search engine. This means we now need to focus more on long-tail search keywords and natural language that matches the user's conversational tone. Say no to plagiarism. Get a tailor-made essay on "Why Violent Video Games Shouldn't Be Banned"? Get an Original EssayLink BuildingWhether it's backlinks from popular sites or sites relevant to your industry, traffic from referrals can contribute to your site's organic search ranking. It's also helpful to start thinking about link building as a long-term process, focusing on building relationships, developing powerful contacts and connections that will be profitable in the long term. It is advisable to have a more diverse link building strategy, aiming for a complete backlink profile and not just individual links. SpeedGoogle expects pages to load in less than three seconds. This is an important point to also keep in mind during the web development phase, making it optimal in terms of speed. Relevance We've discussed how content is critical when it comes to ranking well on search engines. It's not a trend we'll get rid of anytime soon. Have you ever heard of latent semantic indexing? You may or may not have done so, but this is one of the ways Google evaluates content quality. They do this by learning which terms are related, after examining billions of pages and the terms used in them. They then build expectations about the terms that might appear in a given context. In this way Google can decide if a piece of content is "exhaustive". User Experience User experience for SEO will become even more important in the near future. Google has made it clear that the focus is on the user and this should make more sites offer a smooth UX for their visitors, as we discussed in this article (link to seo article). A good user experience translates into increasing the chances of people interacting with the pages they visit. This way search engines are able to find out which pages are most useful to people. They will be favored over others. Please note: this is just an example. Get a custom paper from our expert writers now. Get a Custom Essay You can also gain useful information by studying the browsing habits of your visitors. For example, if visits coming directly from search last only 30 seconds, it likely means that your website content or user experience isn't helping your site conversions. As an increasing number of people consume content from their mobile devices, the need to provide an excellent user experience across all devices also increases. It is no longer enough to just see an increase in search traffic unless this also translates into visitor engagement and conversion, thus building a loyal audience.