IndexIntroductionWhat are valuesWhy is it important for me as a coach to discover my client's core valuesBehaviorDecision makingMotivationFulfillmentConclusionIntroductionI started my full-time job and when my children left at school, I reduced my working hours. In the first three years I was motivated and satisfied, then the situation changed. As the days passed I became more and more unmotivated, dissatisfied and disengaged despite being successful and appreciated. I felt like I wasn't growing or thriving. Say no to plagiarism. Get a tailor-made essay on "Why Violent Video Games Shouldn't Be Banned"? Get an original essayI wasn't happy. I struggled for years with the decision to stay or leave this job, and because of the internal conflict I was experiencing, I felt stuck...until I enrolled in the Noble Manhattan Coaching program. I explored the Values ​​module in particular and when I first experienced their impact, it was in a peer group coaching session where I played the role of the coachee and talked about this issue. Today I can say with complete confidence that I am a happy woman who has found inner peace and fulfillment. What happened then? In reality, I left my job, listening to the inner voice of my two core values, Happiness and Growth, whispering to me: “let go of what no longer serves you, makes you grow or makes you happy”. This personal story is one of the main reasons that led me to write my second essay on values. What are values ​​The Oxford Learner's Dictionaries define values ​​as “beliefs about what is right and wrong and what is important in life”. According to the Lexico Dictionary, provided by Oxford, a core value is “a principle or belief that a person or organization considers to be of fundamental importance.” In his book “Unlimited Power,” Anthony Robbins describes values ​​as follows: “What are values? Simply, they are your private, personal, individual beliefs about what is most important to you. Our values ​​are what we should all fundamentally strive towards. If we don't do this, we won't feel complete and fulfilled." Based on these definitions and in the context of coaching, I can say that the client's core values ​​are his highest beliefs that bring him the greatest happiness and satisfaction. Furthermore, to illustrate the concept of core values, it should be recognized that people value different things such as love, success, growth, freedom, security, health, power, passion, integrity, comfort, transparency, respect, fun, challenge, honesty, support, growth, creativity, honor, acceptance, etc. When these values ​​are ranked in order of importance, the highest values ​​are the core ones. Why is it important for me as a coach to discover my client's core values? The fundamental answer lies in the belief that values ​​represent the customer's compass. Well, I think bringing out my client's supreme values ​​is crucial for both of us. On the one hand, it will be of great help to me as a coach since it provides me with a roadmap for my coaching sessions. Once I have clarified the emotions that my client is moving towards and that bring him the most happiness, I can benefit from that knowledge as you coach him. And on the other hand, when my client is aware of their core values, they will be able to guide, strengthen and encourage themselves at the deepest level. As a result, discovering the client's core values ​​will have a great impact on the flow and outcome of the coaching relationship. It is “what makes thesuch a rewarding coaching relationship.” To be more specific, the road map provided by discovering my client's core values ​​includes the following main steps: Behavior Decision Making Motivation Fulfillment In the following paragraphs, I will mainly highlight two points: the connection between my client's core values ​​and the his behavior, decision making, motivation and achievement: the impact of my client's core values ​​on each of these aspects, especially through examples. Behavior Knowing my client's core values ​​will help me understand their behavior as values ​​determine attitude. So, clarifying what those values ​​are gives me and my client an understanding of why they do what they do. For example, if my client values ​​respect, I can easily understand why he acts respectfully. Additionally, knowing what really matters to my client helps me offer him the opportunity to change his current behaviors if they don't match his values. This could actually alleviate the conflict situation resulting from the misalignment between his values ​​and his behaviors. If my client's work was routine and repetitive and I discovered that growth was among his highest values, I would understand and he would also understand why he disengaged. This observation will lead him to approach the issue differently to resolve the conflict. As the George A. Sheehan quote says: “Anything that changes your values ​​changes your behavior.” Decision Making As a coach, I can benefit from bringing out my client's values ​​to help them make decisions since values ​​are the solid foundation of every decision we make. They are the force that guides the customer and guides him to make a choice based on what he values ​​most in life. In this way I can help him live tenaciously according to his highest values ​​to achieve life fulfillment. I'm basically referring to Anthony Robbins' statement: "Knowing a person's values ​​gives you a point of reference on their compass and allows you to gain insight into their decision-making process." Finding out what my client's values ​​are and ranking them in the order of priority will simplify the decision-making process: when my client knows what is most important to him, making clear decisions and choices that meet his needs becomes simple and easy. As quoted by Roy E. Disney, former executive of the Walt Disney Company: “When your values ​​are clear to you, making decisions becomes easier.” It is worth noting that prioritizing your values ​​controls how you make decisions at all times. For example, if my client's number one value is safety, he will make choices accordingly when it comes to sporting activities, while another client, who values ​​adventures more, will definitely make different decisions. Motivation“The importance of eliciting our values ​​and those of our clients is to understand the factors that control our beliefs and behaviors, particularly when it comes to motivation. When people disconnect from their values, they lose motivation.” If as a coach I try to motivate my client, it would be useful for me to discover his hierarchy of values. In fact, knowing his highest values ​​can help me understand what motivates him and therefore support him and deal with him effectively so that he can be empowered to resolve what causes him conflict. For example, if quiet is among my client's core values ​​and he is currently feeling frustrated because he moved to a noisy neighborhood, he will likely feel more motivated in a quiet environment. Furthermore, “values ​​are the most motivating tool..”