Topic > Impact of Book My Show on the Indian Market

Book My Show was incorporated in 2007 and in less than four years it already boasts a 40% CAGR in revenues and holds a market share of over 90% in the publishing space online entertainment ticketing. Their business is spread across 1000 screens and in 87 cities across the country. They have partnerships with all major Indian production houses and the Indian counterparts of some that are based abroad. Say no to plagiarism. Get a tailor-made essay on "Why Violent Video Games Shouldn't Be Banned"? Get an original essay. Their partnership also extends to cinema chains which include INOX, Wave Cinemas and Fun, to name a few. 75% of all cinema tickets sold online are through Book My Show with peak sales reaching the threshold of over one million tickets. Book My Show has already sold tickets for over 1500 shows online and has exclusive tie-ups with theaters viz. Prithvi Theater and NCPA (Mumbai), Indian Habitat Center (Delhi) and many more. In addition to theater shows, they are also ticketing partners for concerts and sporting events. They provide a spontaneous way to book tickets online and enable easier accessibility through tie-ups with Café Coffee Day, Reliance Fresh and Reebok to enable ticket sales at their outlets. . Pre Book is their unique method of allowing their customers to book tickets for their favorite movie well in advance. Book My Show has kept its fans engaged via. exclusive previews of films and cinematic content and other exciting competitions. They have also approached and associated with major production houses (Hollywood and Bollywood) for content, merchandise and tickets. Ticket Buddy is an application from Book My Show through which customers can book tickets for their favorite movies and shows without leaving social media. After a one-on-one conversation with Book My Show's HR Manager, Ms. Rohini, we got a lot of valuable information about the company. The company uses many promotional tools such as cash back, coupons and also many offers for its loyal customers such as an opportunity to meet their favorite celebrities or an opportunity to watch the big preview of an upcoming movie to give the due respect to its customers. The company has agreements with many banks like ICICI, HDFC, RBL, SBI and many more to provide its customers with numerous offers like 25% flat discount and 2 free tickets every month on purchasing movie tickets via credit cards debt of these banks. It created more demand for watching movies in theaters due to easy accessibility and affordability of movie tickets and increased the sales of various movie companies as it was the only company to come up with the idea of ​​online movie ticket booking the cinema. The company considers competition in the market as an important aspect to know their value in the market and enable them to seek further improvements in their plans and strategies. They also carry out research and development to overcome the tough competition in the market. Due to its broader reach, the company is able to meet the demand of its customers effectively and efficiently, regardless of the geographical and demographic aspects of the population. The growing demand for movie watching has led to an increase in the number of cinemas, thus increasing the level of employment in this sector. This has increased the living standards of people and increased per capita income, which has proved beneficial for the Indian economy.