I would like to start with my story and experience. When I was planning to apply abroad for my undergraduate degree in 2016, 9 out of 10 suggested I apply to the US, now I get the question: why did they say US only? Well, the answer is very simple: the United States invests huge capital in advertising and if I said that the United States is a “land of opportunity” brand, it would not be wrong at all. American culture comes from advertising and continues to progress. Say no to plagiarism. Get a tailor-made essay on "Why Violent Video Games Shouldn't Be Banned"? Get an original essay Today the media industry in the United States generates billions of dollars where it cooperates and groups invest in large amounts to attract consumers. This competition became more fascinating soon after the start of digital evolution where the Internet changed the old model of culture in advertising and collaborates as Google and Facebook took over and introduced the new structure of advertising. The advertising model in the United States has become more commercialized and we see advertising almost everywhere, from schools to hospitals, on smartphones and so on the streets on digital billboards. The history of American advertising is ancient and over time it has changed its ways and techniques to attract consumers, for example in the 1950s there were only five channels and two newspapers, but today there are thousands of channels and thousands of online platforms and hundreds of newspapers that are heavenly filled with advertisements and promote businesses every single day. Louise Story of the New York Times argues that “wherever the eye can see, it is likely to see an advertisement” (Louise Story/2007). Rob Fields, an award-winning marketing expert from Forbes, defines culture as “The world that happens outside the walls of the company. It is what defines the lifestyle of an entire society, including codes of manners, dress, language, religion, rituals, norms of behavior and belief systems. This is how we create deep and lasting meaning” (Robfields/2014). Now the question is: how has the United States intelligently chosen the mindset of Americans regarding their right taste? While knowing that American society is very diverse in terms of language, culture and faith. Well, to understand this concept we must first know what advertising is. In 2002, Richards and Curran give us a vivid insight into the definition of advertising. “Advertising is a paid, mediated form of communication from an identifiable source, designed to persuade the recipient to take some action, now or in the future.” According to this definition, the very purpose of advertising is to make people say yes, in other words it is also called persuasiveness. Now, attracting audiences is the most critical challenge for media agencies, so here's the question: How do they get people to say yes? In America, media agencies use different procedures to attract audiences, as discussed in the book. The market research team who works on surveys of different groups of groups, the creative department who works on creativity and the impact the message will have, media coordination refers to how they want to project in the media and client management refers to how well they grasp the idea. These are the four fundamental pillars to determine whether a message is conveyed in the way the audience desires. So, to answer my question, the way the United States structured the idea of ​​right taste was by conducting research and promoting a centralized source of culture. The more culturally strong the advertising is, the more.