A few weeks ago, Apple Music released a commercial of Taylor Swift doing a cardio workout on the treadmill while rapping to Drake and Future's song "Jumpman." On the surface, it seemed like it would just be that commercial until another one came out last week in which Swift is getting ready for a party or a date and is lip-syncing to the 2001 pop punk hit "The Middle." by Jimmy Eat World. These commercials are so effective because they show probably the most famous person in the world doing what we “ordinary humans” do. Not only that, the commercials promote a 3-month free trial of the music subscription service. It will get people to subscribe for those 3 months and see that it is a quality service (I know because I signed up for the subscription when it started last summer), then they will continue it for $10 a month. Then they will be just like Taylor Swift and feel really good. But who these commercials are aimed at, what they show and what they do for both the company and the consumer. Say no to plagiarism. Get a tailor-made essay on "Why Violent Video Games Shouldn't Be Banned"? Get an Original Essay After watching these commercials a few times, I've deciphered that these two commercials (and probably more to come) are aimed at the high school and college crowd. During this period of life, people go on dates, go to parties, work out, etc. Right now, it seems like working out and getting fit is the right thing to do. Everyone is doing some kind of training. Both men and women have different reasons for working out. “For many men, “working out is a sport, and they do it because it's fun, it's competitive, and it's something they've always done,” says Lori Incledon, author of Strength Training for Women. “For women, fitness is a superficial matter. They do it because it will help them look better.'” (Sorgen, WebMD.com) Everyone wants that "beach body" by summer so they can actually take their shirt off and get hit on by people. So, overall, men and women have the same general goal. Fall and winter are great times to binge on food because it's when all the holidays happen, not to mention Starbucks' Peppermint Mocha and Starbucks. McDonald's McRib. Then when spring comes, it's time to train again and usually this continues into the summer so they maintain that great body, but also to have a nice body I'm looking forward to potential dating and/or weddings. Another popular thing in today's culture is dating. No matter where you go, you will see a young couple holding hands. I don't go 24 hours without seeing him unless I'm home all day. And speaking of staying at home, you can find your next date for free by sitting on the couch and downloading the “Tinder” app. In the second commercial, you see Taylor getting ready for a date. We're all nervous when we go on a date, so putting on a playlist of some popular songs can help ease our nerves. Maybe even a song will come out that we can relate to our current situation of going on a date. As corny a song as Blink-182's "First Date" is. In that song all the thoughts during the preparation and during our appointment sing. For example, the next two texts best represent our thoughts. “Is it okay if I hold your hand?/Is it wrong if I think it's boring to dance?/Do you like my stupid hair?/Would you imagine I didn't know what to wear?” or there is.