We live in a rapidly evolving and changing world with diverse value chains. Traditional ways of life are continually disappearing and modern value orientations are beginning to take shape. Value orientation is influenced by several aspects in modern society. However, socioeconomics has played an important role in the formation of modern systems of values ​​and orientations. Family is the most basic factor which also played an important role on the way individuals behave and behave. This article will evaluate Beck's book to determine how modern value orientations are expressed and their impact on social behavior and individual behavior. Say no to plagiarism. Get a tailor-made essay on "Why Violent Video Games Shouldn't Be Banned"? Get an Original Essay Value orientation can be defined as an individual's preference or position while allocating resources or making decisions between himself and other people. It determines the level of dedication one has towards other people's interests versus personal achievement. People have different value orientations, so they behave differently towards other people and form different relationships with the people they interact with. Value orientations have been widely studied to understand people's behavior toward family and friends. This is because people tend to behave differently when dealing with people belonging to the mentioned categories. Traditionally, value orientations were based on mutual respect and social goals. People's behavior was mainly driven by their culture (Lauder & Beck, 2006). This does not apply to modern value orientations. In the contemporary world, people mainly focus on their individual interests. This has led to an aspect of competition rather than collaboration within the community. Unfortunately, competition has its disadvantages as it promotes development. Competition promotes hatred and self-centeredness. Individuals often do the tasks themselves and benefit themselves. Considering this from a traditional perspective, one might confuse modern value orientations with selfishness and narcissism (Lauder & Beck, 2006). Unfortunately, modern dynamics have contributed greatly to these value orientations. Businesses, organizations, family members, and school systems compete to be better than their peers. This is a result of the development of educational programs and technology, so individuals realize their potential to be more productive and eliminate cultural barriers (Lauder & Beck, 2006). It is this liberalization that builds the new value orientations present today. Some of the value orientations include: Individualistic Orientation People who have developed these value orientations value their individual accomplishments. While making decisions, they think in a way that can only benefit them and care little about the well-being of others. This category of people tends to focus only on their own achievements and barely interferes with or assists other people. However, their decisions and actions can indirectly influence other people. Competitive Orientation Like individualists, competitors also strive to improve their own outcomes by downplaying other outcomes. Competitors are often aggressive as discussions are considered a win-win position. For this reason they impose their ideologies on others and expect them to be implemented effectively. According to the contestants, everyone should.