Topic > The Creation of the iPod and the Importance of Sun Tzu's Constant Factors and Porter's Five Forces

Apple's creation of the iPod reflects the teachings of Sun Tzu and Michael E. Porter. Sun Tzu was a Chinese military general who wrote the book "The Art of War". Michael Porter is a professor at Harvard Business School, author of Porter's Five Forces. The iPod shocked the world of technology in 2001. The process that led to the invention of the iPod applies to Sun Tzu's Constant Factors and Porter's Five Forces. Sun Tzu's constant factors are moral law, heaven, earth, commander, method and discipline. Porter's five forces are the threat to new entrants, the bargaining power of the buyer, the bargaining power of suppliers, and the threat to substitute products or services. Say no to plagiarism. Get a tailor-made essay on "Why Violent Video Games Shouldn't Be Banned"? Get an Original Essay Sun Tzu's constant factors are most evident in the creation of the iPod. In the process of producing the iPod, Steve Jobs (CEO of Apple) set the deadline for the iPod to be available to consumers by Christmas, which he refers to as “Heaven”. "Paradise" is Sun Tzu's word for time and climate change. In the period around Christmas, demand changes as consumers purchase more goods than at any other time of the year. The iPod's Christmas debut will boost sales of Apple products and demonstrate good time management. Apple employees admire Steve Jobs because he had a good innovative background and could increase the human capital of his employees if they worked under him. According to Steve Jobs' book, he took 100 of his most valuable employees into retirement. He gained followers thanks to his innovative streak, which represents Sun Tzu's "Moral Law". Apple opted for a small company, Portable Player, which makes mp3 players. The relationship between the two companies gave Apple security and a chance at life during the iPod manufacturing process. Security and life chances is the meaning of the “Earth” factor according to Sun Tzu. The exclusive agreement between Apple and Portable Player granted Apple the rights to the innovative mp3 player. Steve Jobs had good expectations about the project to create the iPod. Jobs assigned Jon Rubinstein as iPod project manager. Rubinstein hired an entrepreneurial programmer from the University of Michigan, Tony Fadell, as a member of the development team. While pitching Fadell to competitors, Jobs had enough faith and courage in the project to overlook a major competitor called Sony. Jobs explains to Fadell: "we know what we're doing and they don't." Jobs ask a lot of questions during proposals and are strict about preferences. He strictly asked Fadell to create an iPod making sure it only took 3 clicks to play a song. Jobs' actions refer to Sun Tzu's "The Commander" factor, which means courage and rigor. During the creation of the iPod, Jobs showed evidence of Sun Tzu's "Method and Discipline" factor. Sun Tzu's "Methods and Discipline" factor means graduation of ranks, maintenance of transportation roads, and management of supplies. Apple modified the shortcomings of Portal Player to create the iPod, which showed maintenance on a product. Jobs manages his innovation by simplifying. Obstacles such as switch locations, button colors, and pricing strategy issues arose during the production of the iPod. Jobs also develops a method to limit iPod use for greater interaction with iTunes. Users create their own music playlist on iTunes. In addition to Sun Tzu's Constant Factors, Porter's Five Forces are also established inIPod creation process. Apple focuses on Microsoft as a “threat of new competitors” according to Porter. According to Steve Job's book, Microsoft CEO Bill Gates recognized the product and asked "Is it compatible with Microsoft?" His curiosity about the iPod shows that he is willing to create a plan for Microsoft to take advantage of the iPod. Porter's second strength was the rivalry between existing competitors. The existing competition addressed in Steve Jobs' book was Sony. Steve Jobs didn't care about Sony. Fadell felt they were competing, but Jobs felt they were unaware of Apple's innovation. Porter's second strength is the "bargaining power of the buyer" which gives Apple the advantage. The creation of the iPod places Apple in a blue ocean market where it can choose an attractive price point of $399. Tech geeks disagree with the price, shortening iPod to “Idiot Device Prices.” During the creation of the iPod, there was no other comparable product on the market that gave buyers limited bargaining power. Supplier bargaining power was Porter's third force. Apple has concluded an exclusive agreement with the Japanese supplier Toshiba. Toshiba sold the rights to the disc used to create the iPod to Apple, which gives Toshiba little bargaining power. Porter's fourth force is threats of substitute Products or Services. When creating the iPod, Jobs was concerned about the threat posed by CD burners and file-sharing programs. The two replacements threaten iTunes Store music sales. Ultimately, the creation of the iPod applies to Sun Tzu's Constant Factors and Porter's Five Forces. Many companies around the world still use the two systems for strategic planning and to gain awareness of their competitors. The two strategic systems are suitable to use when entering a new market. Choose the principality that you think is most suitable for Steve Jobs' entry into Pixar. Discuss what the principality takeover means, in modern terms, and explain why it best fits Jobs' situation. Steve Job's entry into Pixar is a hereditary Principality. Modern Hereditary Principalities are companies with traditional systems and practices open to change. The new CEO joins the company and changes the methods based on the company's SWOT analysis. If the new CEO fails, the board of directors can fire him. However, the Board of Directors can rehire the CEO if it believes it needs the previous CEO. The Crown Prince fits Jobs' situation because he didn't build the company from scratch. Before Jobs bought the company, the name was the computer division of LucasFilm. They produced software and hardware for rendering digital images. Jobs focused on changing the company's strategy and finances. His goal was to sell Pixar computers at affordable prices and make them easy to use. Think back to your semester project. Decide whether your strategic plan approach to the project (as an organization) was more of a resource-based theory, a dynamic theory, or a Porter's Five Forces approach. Support your conclusion with specific examples and make sure you write a strong argumentative essay that covers all important aspects of the theory and your project. The campaign for the positive image of Petersburg was a difficult project with great obstacles to overcome. The group project conducted a resource-based theoretical approach. In order to develop a strategy, the group discovered resources for determining the values ​​of Petersburg public schools. The group is engaged in.