The Marketing Mix comprises 4 words all starting with 'p'. These words are Price, Product, Place and Promotion. Firstly we will talk about how Cadbury's uses Price and what pricing strategies they use to sell their products, the Double Decker. Say no to plagiarism. Get a tailor-made essay on "Why Violent Video Games Shouldn't Be Banned"? Get an Original Essay First, they can use price skimming to set their prices to those of their competitors; this is because most customers would choose their own anyway since it is more reliable to buy something from a well-known brand. However, they can also use Cost plus pricing which would ignore the demand for the product and the competition. This is actually a successful method for Cadbury's as it maximizes profits. Although there is no information on the strategy used by Cadbury for their Double Decker, I believe they use competitive pricing, which means that the price is similar to that of competing products, but then also advertise it in many places so that more people end up to know the product compared to the competition. This is a smart thing for Cadbury to do at this stage of their business due to their well-known name; more people will choose their product at the same price instead of any other competitor. Cadbury then uses the location to promote their product. They do this by spreading their distribution. It is currently present in many urban areas. This is due to the high demand in these areas, where, as with rural areas, the demand is much lower due to fewer people coming from those areas. For promotion, Cadbury noticed that they were very popular among Indians, they took this as an advantage and created a slogan that said "Kuch meetha ho jaye." This shows that Cadbury is trying to be more friendly to India and use the their language to make them feel more comfortable purchasing their products. This is especially important when it comes to the Double Decker as it has recently proven to be a very popular product in India. Finally, the product, Cadbury's is currently the leader in the chocolate industry and it is clear how. They have a wide range of products and get continuous sales. They also have their own products for special holiday events such as Christmas and Halloween, an example of a Halloween product would be the creme egg. And for Christmas there are Cadbury packs which include 8 different Cadbury bars. The Double Decker is a perfect example of what people usually love to receive as a Christmas snack or even as a gift. Please note: this is just an example. Get a custom paper from our expert writers now. Get a custom essay All these factors are important for the product, but I think the most relevant and useful thing would be the price, since there is so much competition, but Cadbury's is the most reliable, so more consumers are likely to buy it at same price as the competition, for this reason, Cadbury's should continue to use competitive pricing.