Learning Outcomes There was a lot to learn during the training, there is much more to learn than what was imparted during the training. The Indian financial market is very competitive and requires learning and reading every day to know what is happening in the market and decide your next move. India offers many opportunities for growth and profit as the economy develops and the financial system becomes more organized. No matter what field you work in, the market will always be about sales and marketing, as was evident during the training period. Customers will always come first and they represent the company, everything we do will be about them. They won't be customers of the company, they will be customers of the employee and the employee's responsibility. Say no to plagiarism. Get a tailor-made essay on "Why Violent Video Games Shouldn't Be Banned"? Get an Original Essay No client is big or small – To explain this in detail, we should give every client equal time and energy without giving preference to any of the larger investors. Small portfolios are as important as large ones and helping the client make the right decisions is very important. You never know which client might become important in the future or make a fortune later on. For example, one of my mentor's clients had his son selected into the merchant navy and then they came to him with a very large investment to make for guidance. Every client's money and goals are important and help you improve. This is the most important lesson learned. Always give 100% regardless of the job. Following up with a customer is very important: no deals happen in the first contacts as customers are not aware of you and need time to reflect. Monetary decisions take time and thought. People need assurances and guarantees that you are real and that you need to make your presentations smooth. It takes 5 or 6 times of follow up to convince a client to accept further meetings and investments and you cannot afford to give up on clients as this would be a potential loss of money for the company. Constant Touch: Similar follow-ups even after the client has invested with you are important, so they know you care to have them as a client and they remember you for future investments and keep it an open option for consideration. It is important to have constant engagement and personalization of services to optimize the customer experience and ensure that they get maximum satisfaction so that they are retained with us. Today there is a lot of competition from all over the world and contact with clients is important to help them know that we are still competitive and their best option for investments and advice. Networking and Relationship Management: Networking and relationship management are important for acquiring new customers and attracting new customers. new investments. We obtain customer data from other companies and institutions that collect data through various means, personal databases, app data, etc. Using this data we identify potential customers and establish contacts. However, the majority of the customer base still comes from referrals from other customers. Networking is still key to acquiring new customers here, and social media outreach is still not used as well as others to acquire new customers. In today's world, data and information are critical. Growing popularity of mutual funds: Mutual funds are preferred as investments rather than indulging in market speculation, as a means of investing with reasonable safety in a marketwith fluctuations in almost all commodity prices, stocks, bonds, gold, real estate etc. These are the most popular financial products we have sold at Anand Rathi. Importance of Financial Advisors: New inexperienced investors or those seeking asset protection, then trust the expertise of a professional fund manager who can help diversify their portfolios and provide transparency into their returns and value. Investors trust their stockbrokers and financial advisors more when looking to invest in mutual funds and other schemes. Popularity of Equity Fund Schemes: Debt oriented schemes are still preferred, although interest in equities has increased. Investors turn to equities for capital appreciation and not just to invest their funds in income-oriented schemes. Investor Preferences: Past performance and returns are the single most important factors considered by investors. Absolute returns matter most to investors, remaining in line with their preferences for seeing returns and growth. They also worry about their holdings outperforming the market and similar patterns. Formalities: India still lacks adequate awareness and knowledge of finances and there are too many procedural hurdles regarding KYC, forms and formalities. Risk: No amount of research or experience can protect you from market swings. No one can predict how markets will behave and how world economics and politics might affect financial assets. You can make some predictions, but no one can fully predict how exactly their investments will be realized. To sum up, it was a great learning experience at Anand Rathi and there is still a lot to learn regarding financial analysis, markets, investments, customer relationship management, sales, marketing and financial planning. Finance is now a sales job at lower levels and the Indian money market has a lot of growth potential in the future and the competition is ready to fight for market share. Suggestions and Conclusions Suggestions and Conclusions During the training some issues of routines in the organization encountered, most of which apply to the financial sector as a whole. While the company functions almost perfectly when it comes to investment advice and client well-being, it runs into problems on the operational and marketing side of the company, compared to its competitors. It can do better when it comes to handling paperwork and acquiring new customers. Better filing and cataloging of paperwork – The number one problem employees face is finding old client documents that are not stored and indexed properly, which also happens due to lack of office space. A better filing system or some form of digitization would be a positive change so that time and energy are not wasted searching for old documents in the office and the office becomes more efficient with paperwork. A digital solution would be better for the office. Simplified Prospectus and Explanations for Investors – The language sometimes becomes complicated to understand for the average investor and many times they may miss important information and details that may be relevant. The company can do better with the presentation and explanation part, but overall this is a broad problem with the financial industry. People tend to ignore or miss important details in company brochures due to a complicated presentation in financial documents. Maintain the.