Search engine optimization or SEO is a process of creating more traffic to a website with the help of specialized techniques. Some websites rank better than another, because some websites rank higher than the other. It is thanks to the powerful web marketing tool Search Engine Optimization. The way the search engine works is a bit of a tedious task. Search engines are far from intelligence and mainly depend on text rather than design, images or videos, in short we can say that search engines are text driven. Say no to plagiarism. Get a tailor-made essay on "Why Violent Video Games Shouldn't Be Banned"? Get an original essay Keywords play the main role in good search engine optimization. Selecting the right keyword is the main task and is done with the help of proper research and there are also some online tools to analyze keywords. Two or more keywords are better than a single word. Example: The website that requires SEO is about engineering schools in India, it is better to choose specific and rarely used keywords with multiple words like “Best Engineering Schools in Hyderabad”, “Good Engineering Schools in India” etc. Search engine optimization is of two types White Hat SEO and Black Hat SEO. White Hat SEO White hat SEO denotes the use of methods and plans that target a human being. Techniques typically used in white hat SEO include the use of keywords, meta tags, backlinking, link building, and writing quality content for human readers. White Hat SEO is a technique that invests more time, gradual, steady but the results will also last longer.Black Hat SEOBlack hat SEO mentions techniques and tactics used to get higher search rankings by violating the rules of the search engine. Black Hat SEO focuses only on search engines and is not geared towards human audiences. Black Hat SEO is typically focused on quick results, rather than a long-term investment in the website that needs to be optimized for search engines. There are various techniques used in black hat SEO which are: keyword stuffing, link farming, hidden texts and links, and blog content spamming. Using Black Hat Search Engine Optimization has its consequences, as it employs unethical techniques there is a high chance of your website being banned from the search engine and spiders de-indexing as punishment for having tried unethical methods. Backlink is another factor that is important in search engine optimization. Backlinks are inbound links that allow the user to go from an external website to yours. The more backlinks to your website, the better. A higher number of backlinks indicates that your website is more credible and relevant than others on search results pages. Please note: this is just an example. Get a custom paper from our expert writers now. Get a Custom Essay Finally, the main one should pay attention to the contents. Since traffic creation is for humans, you need to create quality content with a more engaging tone for your audience. If the content is weak and only aims to create traffic, the rating will not be constant and will vary over time. So keywords, backlinks, meta tags and quality content together create a good search engine optimization technique.