Index Don't try to create demand Don't buy media attribution Don't worry about influencer marketing or social media to expand your market Don't try to create demand An intelligent man once said: the market gains continuously. If the market moves in the same direction as your company, your chances of success are much higher; if the market doesn't move in your direction, you have definitely changed. Say no to plagiarism. Get a tailor-made essay on "Why Violent Video Games Shouldn't Be Banned"? Get an Original Essay Furthermore, the most innovative companies, such as Google and Facebook, started in competing circumstances where there was a need for similar products. You need to be a strong CMO who is committed to providing mentorship to customers about a product or service they don't identify yet holds up. It is more than likely that you will fail. Continuously build market demand before joining a company. There are many marketing conferences to attend. However, most startup CMOs don't really need to master AR, VR, and visibility. You're better off going to meetups or startup clubs than wasting two days wandering nearby without any purpose, meeting tech traders you'll never apply, and learning how AI is changing the system and working to take your job. Don't do it. also spend time speaking at conferences – anticipate until you are no longer a startup. I admire the idea of ​​agencies. But startups shouldn't employ agencies for tactics. For starters, it is quite expensive, however, this is not the main reason for not making it. No agency will actually be able to think about how to expand your market, no matter how smart they really are. Agencies are excellent when you need someone to execute your tactics. Don't buy media attribution. Don't get us wrong, you need to have a measurement framework to know which channels are driving performance. You don't need some shiny technology to explain to you that your most basic conversion path is someone typing your brand title into Google. Companies will try to market all kinds of technology to you, however, at most it will be a loss of money for a startup. Don't worry about influencer marketing or social media to expand your market. Few companies have used social media to build their brand naturally and make it popular. The rest of the brands use social media to associate with their customers to provide assistance. Please note: this is just an example. Get a custom paper from our expert writers now. Get a custom essayThese are exceptions preferably than the law. Maximum number of flagged social media accounts are loaded with unnecessary posts which get limited or even no recognition from customers. Unless you're a glamorous fashionista or an expert gamer, you're unlikely to get the kind of attention you need from social media. Paid media is much more efficient at driving traffic. Influencer promotion is a pain – most bloggers will maintain fake fans and have little or no impact.