IndexFuture MarketCompetitionCompetition between Large CompaniesStrategies of Larger CompaniesSales ProjectionsPotential Customers, Customers and Contract SourcesConclusionsThis paper aims to analyze the market in New Zealand which could provide an opportunity for one of the TFE brands venture. The hotel and hospitality industry is a profitable industry in Australia, Sydney and New Zealand. It is growing at an incredible rate again as these countries are major tourist destinations. Vibes Hotels, a brand among others from TFE, is committed to providing quality services to customers and we are considering going beyond the sea to New Zealand. (Wong and Sohal, 2003, 63) Say no to plagiarism. Get a tailor-made essay on "Why Violent Video Games Shouldn't Be Banned"? Get an Original Essay Industry analysis is an important aspect in identifying the feasibility of our expansion idea. It is an analysis that will be based on the economic situation, market forces and other factors that will be part of our decision making process whether to venture into the country or so. There are several places we could try to base our business, but in this case we will use Auckland. Auckland is located right on the outskirts of a major tourist city and right in close proximity to this country's beautiful island bay. (Willmot and cornit, 2003, 32) We identify that the surrounding locations will offer an excellent tourist destination and therefore could represent a revolutionary venture if we consider that the relocation and therefore marketability of our venture is quite simple. Industry Description Hospitality, recreation and tourism is a gold mine industry. If we do an analysis, we identify that this sector alone in 2014 employed approximately two hundred and four thousand full-time service workers across New Zealand. It represented eleven billion in market capitalization, equivalent to 4.8% of New Zealand's domestic GDP. product.With such insights, we can see how important this sector is to the country's economy. The current market dynamics are favorable for any activity in this field. This simply means that Vibes hostels in line with this sector could simply fit into the system. Their vast experience in this field could provide a great platform for success (Keman, 2001, 566). Their hotel construction and design are top-notch, and the operational services deserve credit as well. Their management is first class and admirable. They have their own unique services like in-house end-to-end development solutions. Based on experience, I have been in the industry for about 50 years. Therefore, it is obvious that good and incredible services go hand in hand with experience. (Sharp, 1997,563). Their hotel development can be credited to this experience enabling market leading returns on any investment venture. the current marketThe current aspect of the market is quite interesting. We use different models to do the analysis. The market in question here concerns the Auckland situation. Auckland is known to be the place to be. It is among the most visited places, and this applies to both conference attendees and international tourists. It is known for hosting numerous events and is therefore a good market when it comes to accommodation. This is where Vibes Hotel comes in. The hotels are quite elegant hotels that offer great platforms for guests to connect with other guests, loved ones, the local area and also with their work. (Hotel, Tourism & Leisure Outlook, available at www.horwath.co.nz/hap in June 2005). The rooms themselves have great interiors, social placesfantastic and bright rest rooms, food and drinks are in abundance and the place is just incredibly fantastic. The emphasis is on fresh and local options, as well as welfare, accompanied by well-connected conference platforms. As we have seen, demand is high for services and profit-friendly environments are in high demand. Such growing needs have only left plenty of room for future expansion (Sharp, 1997, 453). The chart above shows the current market scenarios of the sector in New Zealand. It is clear that the tourism hospitality sector is doing a lot. Other sectors hold only a small portion of the economy. This indicates that a good speculator could take the opportunity and venture into the tourism sector. Models such as Porter models are used to describe the external industrial scene. External analysis is performed to explain the profitability of the industry and the competition with the respective competitors. We should do our analysis on the current market dynamics and major recent activities of the competitor. To evaluate the external part of the industry analysis, we use Porter's model to explain the average industry prices and costs and the average industry profitability which could be viewed differently using the following four forces: substitutes, rivalry, power of buyer, supplier power. Substitutes are nearby options that could be used instead of the product or service we are offering. The rivalry involves external co-competitors in the industry against whom we are fighting to have a higher market capitalization. Buyer power should be a vital component to analyze, as it is the main reason we do business. Those who supply us may or may not be powerful. Powerful suppliers may be more demanding in terms than other less powerful suppliers. In addition to the above forces, there are other factors that cannot be considered a force. These include industry growth rate, technology and innovation, governance and complements. Future Market As indicated above, the future of hotels, lodging and accommodations looks promising. This is because the tourism sector seems to be growing day by day. There has been a housing shortage in recent times. This was considered the first step backwards in the growth of both domestic tourism markets and international tourism. This shortage of accommodation capacity has paved the way for a strong growth in the prices charged for accommodation in many places which has pushed tourists, especially domestic ones, not to participate in the tourist scene. This has also led to domestic tourists opting for other places. This is, therefore, a problem that could be solved by greater entry into the market, and this therefore allowed much greater speculation for the future (shoemaker, 1999, 56). It has been indicated that in the previous three years or so, the country has seen the tourism boom return to the place it had occupied in the early years of the 21st century. More than 3 million guests were reported in October 2015, up from 2.6 million the previous year, up from around 2.6 million three years earlier. However, the growth in overnight stays occurred in previous years after some adjustments to the terms. This shows that if only Vibes Hotels could offer easy-to-use terms and payments, they are likely to enter the scene and command an unprecedented market share. The chart below shows that there is future in this industry if the trend and history are anything to go by. A recently conducted study shows that the profitability of hotels and catering establishments in Auckland without taking into account fixed costs and alsoof operating expenses increased dramatically from approximately 34% to 36% of total revenue accounts. This was motivated by numerous works on business profits in departments plus well-monitored overheads (Hotel, Tourism & Leisure Outlook, available at www.horwath.co.nz/hap in June 2005). In March 2005, the study showed, there was a 62% increase in residency in Auckland and this was much higher than the total recorded employment in the country of 42%. Indeed, to add someThe idea that Auckland might simply be a place to be compared to places rich in combustible minerals is made interesting by the fact that the people who occupied here outnumbered those who resided in other places. This is clearly indicated by the fact that it had around 72%, followed by other cities such as Manukau and Papakura which had 56% (www.aucklandnz.com). Once again, when it comes to hotel occupancy, Auckland continues to beat other cities with good results. It just means it's a great place to invest for Hotel Vibes. A further study conducted this time by “consultancy Horwath Asia Pacific” indicated that profit is expected to improve in the coming years in New Zealand. This is because there was no speculation about entering the market. And what does this mean? It just means that if someone like Vibes Hotel manages to enter the sector, it will get the lion's share. Lest we forget another milestone; previous campaigns such as “100 per cent Pure”, a campaign in New Zealand that will help the tourism sector. Expectations of the country's economic growth of around 2.9% could not go unnoticed. The tourism minister was keen to point out that these are factors that could lead to an increase in demand for hotel rooms in the area. This is the idea that the market will certainly experience positive moments in the years to come. Competition Competition from co-members of the industry is certain no matter what. Competition is not necessarily a bad issue. It is through competition that we can do greater things that we probably couldn't have achieved. Once again it is through the same that we can grow. This is to say that the vibes hotel will have to deal with music. It could be crazy sometimes. In fact, I define competition as a necessary evil and I don't ask myself any questions about it. Back in New Zealand, research has indicated that the increase in new forms of accommodation has skyrocketed and many national and international companies are on the verge of taking action. Others include boutique hotels and resorts, luxury hotels, budget hotels, and backpackers. A consultant in the hotel investment industry indicated there would be more international hotel operators from overseas and Australia. Competition is therefore expected to come from every corner, and so we must dress for the occasion and rehearse well for the brawl. But we are still well prepared as we have a lot of positives being our big name and legacy. Competition between large companies Furthermore, on the topic of competition, strong interest has been shown at an international level by the major global operators with the examples of Heritage, Accor, Quest, and others. This is due to the fact that the international scene has been dominated by hotel chains. Some companies have already established themselves on the market. Outrigger Hotels & Resorts is a good example. They quickly settled in place and already have their own properties in three different locations. One in Taupo, another in Queenstown while the other is located in Christchurch. (Wong, 1997,343) We should understand that the industry is very competitive and that customers themselves have the power to significantly dictate what happens when it comes to pricing. Vibes,.