An artist's music is everything, especially after he or she has started his or her debut in the music world. Sometimes, once the artist presents his debut as an opener, it automatically becomes a success. This would earn that rising star maximum publicity and would most likely earn him contracts from companies. Sometimes, however, these types of contracts are not a good thing, as they distance artists from what really matters. Reaching fans may become a goal when entering the music industry, but when an artist signs a contract with a company, this goal has a high probability of failing. Despite this, signing with companies can sometimes provide that artist with positive results as well. Signing with a company can be the start of an artist's business and could bring that artist more publicity. Therefore, exactly how good is a contract from a company? It actually varies. Some corporate deals end with stars gaining fans and some stars losing fans. So, classmates, thanks to the information I have collected, I have come to the conclusion that there is a positive and negative side to using the artist's music in advertising. Say no to plagiarism. Get a tailor-made essay on "Why Violent Video Games Shouldn't Be Banned"? Get an Original Essay Applications (apps) like Youtube, Spotify, and Pandora are surrounded by populations that listen to music. Apps like these give fans a free way to listen to their favorite artist and have an unlimited number of times to indulge in an artist's songs. So, from a fan's point of view, using apps to listen to music is amazing. However, from an artist's perspective, apps are not a great way to make money. “A signed solo artist would need approximately 5,478 downloads of a song from iTunes… just to make the minimum wage in the United States,” says David McCandles, a data journalist who studies artists' monthly income (Carter, 2) . McCandles isn't wrong either, but in fact payments per stream of a song are at an all-time low for artists. Big-time artists, including Emmy Award-winning singer Taylor Swift, are starting to call attention to the problem. In 2014, Swift pulled all of her songs from Spotify, claiming that "streaming services don't fit well with her values" (Carter, 2). Since then, other stars like Garth Brooks, AC/DC and Bob Seger have joined Swift and taken a stand against streaming services and advertising. Other artists, however, like Zoe Keating, are okay with streaming services. He states that “Smaller artists are given more opportunities once they are heard by a larger audience” and “Services like these should be seen as a way for musicians to get their music out there” (Carter, 3). Keating is right that newer artists have a chance to become famous thanks to streaming services. Take Rae Sremmurd, for example, her hit with Gucci Mane titled "Black Beatles" became a hit among younger audiences, causing her song to remain number one on major music charts for three weeks straight. Thanks to social media and the ads that spawned his song, Sremmurd's rise to stardom became imminent. Please note: this is just an example. Get a custom paper from our expert writers now. Get a Custom Essay In conclusion, any type of publicity can benefit or negatively affect that artist, depending on the type of publicity they are subjected to. Many.