Radio has been around for over a century, and despite the advent of digital media, it is still a powerful medium. Radio advertising provides companies with a cost-effective means of establishing brand recognition in a target market. Additionally, advertisers use radio advertising that incorporates vehicles to determine and create an impact on a certain target audience. Say no to plagiarism. Get a tailor-made essay on "Why Violent Video Games Shouldn't Be Banned"? Get an original essay According to Nielsen Catalina Solutions, "For advertisers, radio is worth listening to." The radio commercial has a larger audience, that's why it is an effective medium, that's why it managed to attract the target audience, from construction workers to businessmen. Listeners constantly listen to and turn on the radio while driving, as almost all vehicles have a built-in radio. Many people listen to the radio while traveling or driving. This was proven in research by Dr. Ahmed that 70% listen to the radio while driving (2010). Promotions through radio advertising help listeners gain information that influences their purchasing decision and even recommend them to friends and family. Consumer purchasing behavior in response to radio commercials, according to Rajagopal in 2008, is elaborated by physical, cognitive and economic factors. . Radio listeners find radio commercials more attractive as they spread the message. Commuters, according to the Edison Share of Ear study, spend most of their time listening to the radio in the car. Most commuters or drivers choose traditional AM/FM radio station, rather than streaming on Internet radio while traveling. Among those who listen to AM/FM stations that broadcast commercials, most of them will stay on the radio station they are listening to and choose to listen to the commercial rather than switch to another station. Federal Trade Commission (FTC) (2008 ) regulates “truth in advertising.” If the advertisement makes claims such as: "Eight out of ten doctors agree...", then advertisers should provide evidence for that claim. A regular advertising disclaimer, like that for dietary supplements, is strictly enforced and regulated by the FTC. The FTC makes sure the disclaimer is consistent with what it says. Disclaimers can do much to exaggerate the truth of the commercial, but they can never rectify fallacious or incorrect claims. The disclaimer “No therapeutic indications approved” confuses listeners. According to the DOH, dietary supplement manufacturers have often abused the use of disclaimers as part of their marketing strategies. Citizens are raising growing concern about food/dietary supplement manufacturers creating false and misleading claims about product efficacy and safety. Therefore, the Department of Health by order of the Court of Appeals provides modifications through FDA in the use of the disclaimer “MAHALAGANG PAALALA: ANG (PRODUCT NAME) AY HINDI GAMOT AT HINDI DAPAT GAMITING PANGGAMOT SA ANUMANG URI NG SAKIT” in all cases advertising platforms with the aim of protecting the rights of every consumer and protecting him from harm. Supplements have been the source of vitamins for every person who wants to maintain or improve their health for a long period. Each of them contains the most complete ingredients. The aim is to provide the person's normal diet with the correct nutrition they need. Dietary supplements can help replenish the.