For this practice I watched two shows, America's Got Talent and American Idol. On America's Got Talent, they hosted Dunkin' Donuts and a segment for Wyndham Hotels. In American Idol, the main sponsor was Coca-Cola. Interestingly, both shows contained an element related to food, specifically drinks. Wyndham Hotels is obviously a hotel chain, as the name suggests. All companies have strategically selected these shows based on their nature and demographics to best promote their products. Say no to plagiarism. Get a tailor-made essay on "Why Violent Video Games Shouldn't Be Banned"? Get an Original Essay The first businesses are Dunkin' Donuts and Coca-Cola. In context, they were usually presented on mugs or glasses, particularly near judges on shows. In addition to featuring branded items, Dunkin' Donuts also had segments on AGT like "Dunkin' Save" and "Dunkin' Lounge" to further promote their name, both of which help the show feel more connected and interactive to viewers (Fremantle Media 2016). All in all, the presence of these brands has conveyed the message that their products are energizing and popular, in an effort to gain them visibility among younger audiences. And, since AGT and AI are both talent shows with regular people as contestants, they promote the idea that the best and most gifted individuals use these brands, and the "average joe" aspect helps make it accessible to everyone. Another aspect is the entire campaign of Coca-Cola in multiple shows, as the ubiquitous appearances of this brand make the viewer feel excluded and like an outsider if he or she also has not purchased from the brand, just like a social normality (AdvertisingAge 2011). . Dunkin' Donuts is a chain store that specializes in breakfast foods such as donuts and coffee, while Coca-Cola produces a variety of soft drinks. Their integration into competitive shows gives the impression that they help push contestants to be better and more prepared through the consumption of such products. Subsequently, Wyndham Rewards, described as "Wyndham Hotel Group's award-winning hotel loyalty program", makes a regular loyalty program appearance in a segment known as "You've Earned This" on AGT, which recaps winning performances throughout the season (Broadway World 2016). This sponsorship makes a lot of sense, since these reality shows normally take place in multiple cities, meaning there is a lot of traveling throughout its duration. This endorsement gives the idea that the best place to stay when traveling is at a hotel within the Wyndham network, as well as using other travel features provided. More specifically, the rewards aspect makes the public more likely to believe that the program is prestigious and earned through hard work. This would appeal more to young adults and middle-aged demographics, ages eighteen to forty-nine, as they tend to travel more and make up a larger percentage of viewers (Hipmunk 2016, TV by the Numbers 2015). In conclusion, by advertising a hotel chain to the largest group of travelers, Wyndham Hotels earns a lot in this field. Please note: this is just an example. Get a custom paper from our expert writers now. Get a Custom Essay All things considered, companies tactfully choose which programs to sponsor based on the type of content they have and the dependent variable, the viewer's demographics. Since America's Got Talent and.