IndexUtilitarianismDeontologyConclusionThis report could be a review of the case study of the same title Raicu 2016, a political candidate in America used the services of a personal company to help classify registered voters higher and beyond static demographics. The statistics included an analysis of the individual's temperament to assist the higher targeting of candidates called specialized micro-target advertising for both online and offline people for a total of five thousand information points per person. The company obviously keeps the techniques and therefore the complete list of information providers confidential. They distilled people and each of their idiosyncrasies into one: conscientious, neurotic and agreeable. Apparently the candidate had 3 totally different advertising campaigns (architect, soldier and family man) which appealed to the 3 mentioned temperament varieties complete with their subtle messages. This report focuses on the moral consideration of how the company collected people's personality. Specifically, this research may increase if the collection methodology is moral (are people taking the form specifically suggested?) and is extrapolating the classification to people who did not participate in the moral survey. This report further explains 4 academic moral theories: utilitarianism, deontology, contract, and virtue ethics. Say no to plagiarism. Get a tailor-made essay on "Why Violent Video Games Shouldn't Be Banned"? Get an Original Essay Utilitarianism Utilitarianism might be a version of consequentialism, meaning that this theory might be based on consequences or outcomes by which people determine right from wrong. It is the only moral framework that produces the greatest number of goods for the greatest number of people and is used to justify war or military force. However, it is very difficult to know whether the outcome of any action will be good or bad because our future cannot be predicted. Therefore, utilitarianism represents the broadest sense and the latter identifies the final result as the sole criterion for deciding the associated action. Therefore, the action should be weighed with its sensible consequences, deduct the negative impact and see in what percentage the entities can or have received the profit. It has its roots in the 19th century in helping legislators decide that laws were virtuously the simplest. In the context of the school of thought, was the company's collection methodology ethical? This methodology of gathering information about mistreatment from unsuspecting people has brought huge benefits to the company as intended, without any harm to the company. There was no harm to people, but no benefit either. Therefore, this method had enormous benefits except for a narrower range of people, but did not harm others. So, this can be moral. Next, should individuals be explicitly informed about the company's intention to use their responses to profile them? If the individual has been educated, there is a good chance that the answers could be completely different or not have obsessed the form in the slightest. Not informing them resulted in major gains for the company and marginal gains for the individual in his satisfaction in exploring his own temperament. Inform them would have the crystal rectifier for similar losses for each. So, this can be moral. Finally, was there business morality in extrapolating the information? Failure to extrapolate the data would have resulted in aserious loss for the company, lowering the standard and quantity of information. Failure to extrapolate would result in no gain or loss for individuals. Therefore, this extrapolation is more moral. Deontology Basically, deontology takes care of duty, which means it requires the individual to follow regulations and rules and perform his or her moral duty. Therefore, in this theory, actions are judged based on natural intuition about what is ethical and what is unethical, unlike consequentialism which focuses actions only based on their outcomes. Ethics discourages ambiguity and individuality because people only have to follow one set of rules. This institute of thought assigns values ​​to the activity and these values ​​measure the whole and the end. Results, circumstances, internal or external pressure, motivations and alternative things are not fully exploited. The 2 pillars of this theory measure the absolute duty and categorical imperative to be performed. In the context of ethics, was the collection technique adopted by companies morally? In itself, once a user fills out the form, his behavior is obliged to honestly answer the questions asked to the best of his ability and therefore the duty of companies is to process these answers, inform the individual of his evaluation and be finished the information. However, the business went awry from its duty. Therefore, this is often ethically unethical. Furthermore, people should be wise about the intention of companies to use their response to profit, the duty of a service provider and also the user is to directly inform of all intentions of their interaction. The company did not fulfill its duty willfully, misrepresenting its intentions. So, this wasn't moral. Finally, was there business morality in extrapolating the information? The company had some data at its disposal and calculated it for people who had not participated in the questionnaire. Any commercial or government organization is doing something out of bounds when they attempt to profile a private individual without their categorical permission and therefore the organization has done what is often unethical. Virtue ethics embraces the way of life that ends up in the right problem, at the right time, within the right amount, with the right person. This right is not equivalent to moderation, although moderation may be part of it. The correct approach is very simple. As an Associate in Nursing Illustration, it's okay to sometimes be bubbly and sometimes to be fast. However, unlike other faculties of thought, virtue ethics does not transform a whole into a moral principle nor does it contemplate the usefulness of the Associate in nursing action as everything. Virtue ethics aims to achieve profound happiness for oneself and others (eudaimonia) and leaves implementation up to people. It consists of qualities such as honesty, courage, compassion, generosity, faithfulness, integrity, fairness, self-control and prudence. In the context of virtue ethics, was the company's collection methodology ethical? This methodology of gathering victimization knowledge from unsuspecting people has a low level of honesty and fidelity. This method was also unfair to the participants, who thought they were taking part in an extremely fun test. So, this is often unethical. Next, should people be expressly aware of the company's intention to use their responses to profile them? Despite the results obtained by the company, by not changing the participants expressly regarding the topic to use the information (collected under the guise of an easy temperament test), the company.