Topic > Business Studies: Media Review Project

IndexSummaryManagement and EntrepreneurshipFinanceMarketing AspectsConclusionSummaryShark Tank is an award-winning American television series broadcast on ABC. It is a business-themed reality show where the "sharks" are wealthy entrepreneurs willing to invest in the best businesses and products of the entrepreneurs who participate in the show. Entrepreneurs pitch their business publicly seeking equity in exchange for a percentage of their business. Say no to plagiarism. Get a tailor-made essay on "Why Violent Video Games Shouldn't Be Banned"? Get an Original Essay The first business was Scratch and Grain Co, followed by Bottle Bright, then Vestpackz, and finally the conclusion of the show; Evrewares. Most came out happy, but then most faced criticism from the sharks and came out unhappy. Scratch and Grain Co. is owned by Leah Tatin and Taya Greiger. Leah and Taya asked the Sharks for $150,000 in exchange for 20% equity in the company. These two Portland moms have found a quicker and easier way to make homemade cookies. “Almost all moms love making cookies, but the thought of the work that goes into them devastates them,” says Leah. That's why they created the Cookie kit. The cookie kit is available in six different flavors, including three gluten-free options. Their product is currently sold in 220 locations. Sharks love biscuits and seemed interested in the business until the figures were revealed. The company's sales currently stand at $52,000. The kits retail for between $7 and $12, and the kits cost $3.89 to make. This is quite devastating for a company with such a brilliant idea. Kits are currently packaged by hand, which is time-consuming and may be the reason for their bitter margins. The first three sharks; Mark, Lori and Kevin left after realizing there was no hope in the business. Robert and Barbara saw an interest in the business. Robert's interest took a turn, he offered $150,000 for a 40% return, while Barbara stayed with Tanya and Leah's offer. In the end the two mothers decided to work with Barbara. In the fifth season Jason Hanson, a former CIA agent, started his own company in Utah, called "Spy Escape and Evasion". The other Sharks thought it was a risk to invest in that business, but Daymond thought it was a risk he was willing to take. Before Jason came to Shark Tank, his sales were $305,000. Since Shark Tank, his sales have reached $2 million. It's a good investment, Daymond! The next people to pitch their business to the Tank were Justin Keohneke and Seth Friedman. Justin and Seth are mountain bikers irritated by the odors and stains that have formed in these convenient water bottles. Therefore they saw the need to create Bottle Bright. Bottle Bright is an all-natural, mineral and organic based, detergent cleaner that removes odors and stains from water bottles. Justin and Seth asked the Sharks for $25,000 in exchange for 15% of the company. Bottle Bright seems like a good cleaner for people who are obsessed with their portable bottles, but honestly that's a small portion of people. Bottle Bright is currently doing $85,000 in sales. Kevin shows no interest so he asked out saying "I bet you have very few sales because no one gives a damn." The entrepreneurs explain their devastating sales by revealing that while they were testing a type of packaging for one of their private label brands, the packaging was damaged by moisture, resulting in a loss of $100,000. Robert, Barbara and Mark asked toleave for various reasons. Mark's reason was that they seemed too desperate and he wasn't willing to work with desperate people. Lori has shown interest in Bottle Bright and offers $75,000 in exchange for 35% as long as the money goes to financing and offers them publicity about its costs. Justin and Seth don't seem too happy with the 35% return, and offer her 25%. Lori says she won't go below 33 1/3%. The men accept her offer. The next business is VestPackz with owner Michael Woodley and officially licensed Arthur Grayer. VestPackz was founded by Mike's daughter in sixth grade, when a subject teacher assigned her to do a project on something new. VestPackz is a practical backpack with distributed weight for children at school. Michael and Arthur are seeking $50,000 in exchange for 10%. Everyone seems to lose interest when they find out that VestPackz is a 16-year-old company with only $10,000 in sales for January and February. All the sharks ask to come out and the men sadly leave. Last in the tub are sisters Ellie Brown and Becca Nelson. They are looking for a $100,000 investment in exchange for 30% in evREwares. EVREwares makes suitable, reusable adhesive ties that instantly transform t-shirts into statement pieces. Their stickers range from $4.99 to $7.99. This is a pretty high price to charge for stickers. Sales from 2011 to 2015 ranged from $600,000. Since her sister tried to put her own brand in stores, she has suffered a huge loss leaving sales at $50,000 this year. The women say they made a conscious decision to slow down to focus on sales issues in stores. The Sharks seem concerned about the massive drop in their sales. They think customers aren't interested in their business and wonder if it will take too much work to offer stickers to consumers again. Lori, Kevin, Barbara and Robert ask out. At this point it looks like evREwares will walk away without a single offering. Mark then makes a surprising offer. He is willing to invest $200,000 in exchange for the entire business. This is a shock to everyone. The sisters seem reluctant to leave a business they started from scratch and have worked hard to get it to where it currently is. After deep mutual reflection, the sisters decide to accept the offer. The sisters emerged from the tub in tears. Management and Entrepreneurship Management is the process of managing or controlling things or people. Management can normally be designated by the owners/managers of a business. It is the coordination of company activities in order to achieve company goals and objectives. Management is normally carried out by directors/those who hold management positions in a company. A manager is the image of a company, therefore it is necessary that he represents the company in the best way. According to the business dictionary, entrepreneurship is the ability and willingness to develop, organize and manage a business enterprise together with all its risks in order to make a profit. In the shark aquarium management is shown by the "sharks" and the entrepreneurs who launch their businesses. As the entrepreneur's book says, an entrepreneur is someone who is willing to work for themselves, take risks and see a gap in the market and find possible ways to fill the gap. In the shark aquarium, management and entrepreneurial qualities were mainly shown in three scenes. The first scene was from Scratch and Grain, the second scene was from Vest Packz and the third scene was from Bottle Bright. Entrepreneurs in these two businesses displayed different “versions”/qualities of entrepreneurship and management. At Scratch and Grain, the entrepreneurial qualities demonstrated were:Commitment, Belief in what they do, Motivation and hard work. Between the lines Taya and her sister showed some sense of hustle. Every entrepreneur should commit to their business in the right way, but Taya committed in desperation mode. She used her past experiences to make the "sharks" feel sympathy for her. His commitment was necessary because 2 'sharks' had already emerged. Ultimately, her and her sisters' hustle helped make the business $150,000. The “sharks” showed moderate management behavior when they gave advice to entrepreneurs on how to increase equity capital and reduce shipping costs. This demonstrated some sense of leadership. In Bottle Bright, management qualities were displayed by Lori when she agreed to make a deal with the entrepreneurs. She put her foot down by saying that "I will accept the agreement only if you offer me 35% of the company's capital in exchange for what you initially asked for and on the condition that the money does not go to the administration...". The entrepreneurs demonstrated management skills even when they offered her 33.3%. Entrepreneurial qualities are demonstrated by entrepreneurs when they launch their business. The qualities displayed were: risk taking, dedication, problem solving and many more. Entrepreneurs seemed to be desperate for a “shark” to invest in their business. Despair is not a good sign to show in front of future investors. This shows that entrepreneurs lack confidence in their business idea and cling to the business as if they have nothing else to do. In order for entrepreneurs to attract future investors, they must have confidence and believe in what they do. This is something that Bottle Bright entrepreneurs need to get right. Vestpackz mainly showed entrepreneurial qualities. Every entrepreneur must have a good presentation to attract "sharks". Vest Packz entrepreneurs need to learn how to present their business. They gave the "sharks" the wrong idea and acted as if their business started a few years ago and they just needed help to get going. Entrepreneurs have a strong desire to succeed and a lack of credibility. Their product solved a problem in the market, but their product targets the wrong entrepreneurs. Entrepreneurs are holding on to a dying horse. If they tried hard enough and got the funding as the business was being started, it would be successful. The "sharks" did not show great management skills, but above all the entrepreneurs demonstrated that they defend their business. Finance Finance, as described in the Google dictionary, is the management of large sums especially by large companies. Finance can also provide finance to another person. There are different types of finance: personal finance, corporate finance and public finance. Personal finance is a personal business that depends on your income and standard of living. It involves analyzing an individual's current financial position, which can be done using a personal budget. This financing includes the purchase of financial products such as credit cards or mortgage loans. Corporate finance is the financial activity related to the management of a business/company. This could include working capital. Government finance is a tax or any other type of financing that will influence how a government pays for the services it provides to the public. On Shark Tank, corporate finance specializes. Sharks are seen as money lenders to entrepreneurs. Although sharks are not accredited financial providers like banks,.