IndexSearch Engine OptimizationContent MarketingSocial Media MarketingPay Per Click (PPC)Affiliate MarketingEmail MarketingVideo MarketingSearch Engine OptimizationSearch Engine Optimization is when companies make their website rank higher on search engines, for example if you type smartphones into Google one of the first websites that appear is carphone warehouse, this is because carphone warehouse has optimized the search engine usually by providing a commission to the search engine, which essentially allows the company to have a greater amount of organic traffic into their website as it is one of the first sites that appear, which is what online users usually click on first , this will increase sales and market share for the company. Some of the channels that will benefit from using search engine optimization include; websites and blogs. Say no to plagiarism. Get a tailor-made essay on "Why Violent Video Games Shouldn't Be Banned"? Get an Original EssayContent MarketingContent marketing occurs when businesses create and share material online, such as videos and social media posts. Content marketing is not always used to specifically promote a brand, but is usually used to create interest in products or services. For example, when Coca Cola allowed people to personalize their own Coke bottles by placing their name on the bottle, the general public's interest in the product increased not only by increasing sales of personalized Coke bottles but also of normal Coca Cola bottles. media marketing is when companies use different social media platforms to drive awareness of their brand and promote their products, some of the social media channels typically used for social media marketing include; Facebook, Twitter, LinkedIn, Instagram, Snapchat, Pinterest and Google+. An example of a successful social media marketing campaign is ASOS' #AsSeenOnMe campaign, where Asos encouraged customers to use the hashtag when wearing the retailer's clothing, in exchange they would feature it on their page, giving Asos free advertising and increasing brand awareness. Pay Per Click (PPC) Pay per click is when companies pay a website every time an ad for their company featured on their website is clicked, including examples of pay per click methods; Google AdWords, Paid Ads on Facebook, Sponsored Tweets on Twitter, and Sponsored Posts on LinkedIn. Affiliate MarketingAffiliate marketing is usually a commission-based marketing technique when companies pay someone to promote their product or service using the own social media platform or websites, some channels used for affiliate marketing include; Video ads through the YouTube Partner Program and posting links from social media accounts. An example of affiliate marketing is when YouTube channels place specific ads before videos for which they receive a commission. Marketing AutomationMarketing automation is the software used by companies for their general marketing methods, which usually deal with repetitive tasks, for example; email newsletters, scheduling social media posts, and updating your contact list. Email Marketing Email marketing is a marketing method that businesses use to communicate with their customer base, emails are usually used by businesses to promote products or.