When a comic book hero becomes famous, the natural inclination is to profit from it. Comic book character merchandising is one such place. Advertising agencies know this, as do comic book publishers. Movie merchandise is also popular. Star Wars is a great example of this. The film arrived first. It was such a success that they sold posters and action figures of all the main characters, as well as a wide assortment of related materials. To put the power of merchandising into perspective, consider George Lucas' Star War films. All six films grossed nearly three and a half billion dollars. Star Wars merchandise totals over nine billion dollars. After considering this, they turned Star Wars into comics! Say no to plagiarism. Get a tailor-made essay on "Why Violent Video Games Shouldn't Be Banned"? Get an Original Essay Comic book merchandising is a serious art. If done correctly, the amount of revenue could be staggering. Nonetheless, there are points to reflect on. The location of action figures in stores: are they prominently displayed where they will receive the most attention? Is the box packaged in a way that appeals to the target audience? Furthermore, one of the most important elements is the price. The price must be reasonable for the public. Comic book merchandising also takes shape in t-shirts. You can buy a Superman logo t-shirt at any comic book store. Additionally, you can buy a Superman logo T-shirt at any local mall. The integration of merchandising into local stores has put superheroes at the forefront of people's consciousness. If you are bombarded with something long enough, it becomes accepted and more people are likely to buy it. There are psychological and sociological studies to determine the best course of action for merchandising the company's products. You can observe people's nonverbal movements to determine whether or not a product, in this case an action figure, a t-shirt, or anything related to comic book merchandise, is liked by the consumer. Facial expressions are an important indicator of whether a person will purchase your merchandise. Another fundamental aspect is word of mouth. When you see a movie and really liked it, you're more likely to tell everyone you know. When a comic book company makes a movie, they advertise it widely. Fast food restaurants are an excellent place to market their merchandise to young children. Please note: this is just an example. Get a custom paper from our expert writers now. Get a Custom Essay What better way to advertise than to go to a local Burger King, Wendy's, or McDonald's and see the main characters from the latest comic book movie (or any other movie that affects kids) as action figures? There are many aspects to the merchandising of comics and their respective superheroes. It doesn't take a qualified expert to see the prospect of earning large sums of money through seemingly innocuous venues. The key word I chose was "apparently". Only time will tell the effects of the barrage of merchandise advertising that occurs daily. Comic book merchandising is no exception.