IndexIntroductionCharacteristics of an eco-friendly storeRelevance of the topicThe stores Waste: the objectives of the studyResearch methodologyObservation methodPerception of Decathlon employeesData analysis and interpretationThe French retailer pivoting its attention towards commercial styles, raising their customers more like children and trying to make this planet a green home. Today there are many sustainable marketing practices that have been adopted by marketers. Some of them are eco-friendly packaging, use eco-friendly raw materials, and for a few years a new trend has emerged: eco-friendly stores. This research throws light on the same and how organizations have come up with this concept. Taking this into consideration, companies like Walmart, Starbucks, and to some extent, body shops, have started to contribute to this new change where the introduction of sustainable marketing practices has helped these stores go green. They have made efforts to turn their roots green by adopting these practices. This research focuses on the critical examination of sports goods store on the outskirts of Pune-Decathlon, a case study Problem Statement A large number of small scale retailers have failed to acquire eco-friendly practices and therefore, we are trying to identify ways in which Decathlon has implemented eco-friendly practices. Say no to plagiarism. Get a tailor-made essay on "Why Violent Video Games Shouldn't Be Banned"? Get an original essay Introduction An eco-friendly store. World Environment Day is celebrated on June 5th every year. It is the United Nations' primary vehicle for encouraging awareness and action to protect our environment. For nearly fifty years he has raised public awareness and driven change. But these things need to be implemented daily to preserve nature. Eco-friendly retail stores, therefore, are excellent examples of success in this regard. A fully sustainable store is a difficult thing to achieve, but through environmentally friendly designs it is possible to implement eco-friendly measures. Improvements in mechanical and electrical equipment and the standardization of sustainable geothermal technology have contributed to significant reductions in environmental degradation. Features of an eco-friendly store LED lighting in the store. Efficient use of water (especially during cleaning). White roofs, to avoid the need for air conditioning for a long time (white reflects heat). Harvesting daylight. Heat recovery. Intelligent irrigation systems in case of Agri products. Building materials that do not harm nature and less damage is done to the environment in the process. Environmentally Friendly Storage Practices Relevance of the Topic Since the impact of globalization in 1991, mass consumption of natural resources has increased. Today, if not the companies, it is the consumers who are aware of the product they use and how it arrived on the market. Natural resource extraction is done indirectly by companies and consumers. The need for sustainable marketing has grown precisely because of this chain. Businesses are now consumer-centric. They can do this in many ways and we are focusing on retailers. There are numerous retail outlets in urban areas. Retail outlets, being numerous, result in large amounts of aggregate waste. Retail outlets Waste: Water Electricity Packaging material Human resource productivity Raw materials Paper Chemicals (used for cleaning) Marketing practicessustainable ones can actually provide us with a replacement method that causes less damage to the environment. Sustainable marketing practices also lead to maximizing profits because companies ensure that adequate resources are used efficiently, limiting waste. On the other hand, consumers will have greater awareness in using resourcesStudyThe main objective of this research is to determine how an eco-friendly store helps in sustainable marketing. By incorporating the green lifestyle, the stores ensure to reduce the impact on the global environment and thus emphasize the conservation of ecology. It also helps improve the performance and functions of the stores. This study attempts to: understand the renewable sources of energy used by the store identify effective sustainable practices in retail marketing understand various green building practices followed by stores analyze the use of recycled resources study energy efficiency concepts analyze how the store achieves measurable resource conservation and savings. Study shop waste management. Promote "green economies" concepts. Examine some of the reasons why an organization/business should practice sustainability Research Methodology A research methodology is the overall research strategy that highlights how research can be conducted. This is a theoretical and practical analysis carried out to obtain answers in the form of analyzes and statistics, as well as to determine any conclusions/suggestions. Research methodology is the specific procedure, or technique used to identify, select, process and analyze the topic in detail. Here we have adopted the method of undertaking a case study of a retail store. The unstructured interaction method was also used. Example: Officials from the Decathlon store in Wagholi were interviewed and questionnaires were filled out. The sample size consisted of 10 sports leaders who willingly shared information about the store's green practices. The information requested from interviewees was more qualitative than quantitative in nature. The in-depth investigation provided valuable insights into the conscious efforts that employees are making to make the store eco-friendly and thus contribute to sustainable development. Observation method A visit to the Decathlon store, Wagholi, provided information on the eco-friendliness of the store .Secondary source: Information books on retail marketing. This case study will also provide guidelines not only to the same type of retail store but also to different retail stores on how to implement different sustainable marketing practices. Here, our conclusion/suggestion can help any retail store to adapt certain sustainable practices and develop at a managerial level. With this case study, we propose the “From specific to general” approach. Providing a detailed study of a retail store – Decathlon, our guidelines, conclusions and suggestions are open to all retail stores. This methodological selection allows the reader to critically evaluate the statistics and come to the suggestions and conclusions provided for a better knowledge of the above topic.Chapter 5: Visit to an eco-friendly storeDecathlon SA is a French retailer of sporting goods. With over 1400 stores in 45 countries, it is the largest sporting goods retailer in the world. It all started with a shop in Lille in 1976, founded by Michel Leclercq. The retailer offers a wide range of sporting goods, from tennis rackets to advanced scuba diving equipment, usually in large hypermarkets measuring 4,000 m² on average. in terms.