Color is useful in communicating your message because it attracts attention, sets the tone of the message and guides the eye where it needs to go. It presents a sense of direction and recognition that people can identify and relate to. Color can make clothes seem warm or cool, bright or drab, and can create the illusion of making you appear taller, shorter, larger, or smaller. It can emphasize or detract from your features. Color carries with it an emotional resonance: when we see a color, we have an emotional response towards that color[4]. Say no to plagiarism. Get a tailor-made essay on "Why Violent Video Games Shouldn't Be Banned"? Get an Original Essay Color is the first thing others notice about us, and its impact is immediate and long-lasting. The choice of colors in fashion says a lot about the image we are trying to portray and how we feel about ourselves, so what does color say to people? Within a second of meeting, others will respond to the colorful message displayed by your clothes. Different color can make people feel a certain influence on the viewer's home blood pressure and body temperature. Color also impacts apparent weight, apparent shape, apparent personality and our movement[4]. Design We know how easy it is to simply choose your favorite color and get on with your design. Because, ultimately, you are satisfied with how it “looks” and there are other things to consider; such as photos, content, layout and actual development. Color connects to our feelings in a unique and memorable way, making them a powerful marketing tool to keep in mind for your design. The coolers in your design must be useful and have meaning in their use. You want to discern what message you want to share about your next event, business or product and make sure your color choices reflect that. It is also important to keep in mind the medium and format of the print, how it will be perceived by the passing public and what may catch their attention. In particular, when designing large format prints, color is important because it is what will attract attention and be the first line of communication. It's easy to fall back on your personal color preferences when creating your marketing design, but the most important thing to remember is that your design must speak to your potential audience. – What colors will catch their attention? – Which colors best represent the message you are trying to share? – Which color consistently represents your business brand? Red: Hot, dangerous, angry, passionate, sentimental, exciting, aggressive, vibrant and powerful. An expressive color widely used in color. The most visible and vibrant of all colors, it creates attraction, excitement, enthusiasm, energy and confidence. A stimulating physical color often associated with vitality and ambition, love and passion[5]. Blue: peaceful, calm, restful, serene, quiet, sad, depressed, formal. A popular color appreciated by most. Emotionally opposite to red and yellow, it causes a calming and relaxed feeling; pleasant to those eyes. Naturally refreshing in mood; it is a good choice for day wear. The color of summer skies and seas is often associated with calm, affection, idealism and inspiration[5]. Yellow: bright, sunny, cheerful, warm, prosperous, cowardly, deceitful. A color commonly used in casual fashion. Similar to red, it creates attraction and excitement. However, it suggests a more fun approach. Changes in the wearer tend to bring cheer to the group. Usually among those, 123(4), 394-409.