Final Project: Philadelphia Eagles The social media I chose to analyze was that of the Philadelphia Eagles. The Eagles have been in existence since 1933 and currently play their home games at Lincoln Financial Field in South Philadelphia. The iconic city of Philadelphia is home to one of the loudest, most intense and passionate fans in the country. To satisfy these avid fans, the organization uses a number of social media platforms. The Eagles have an official team website, Facebook page, Twitter account, Instagram page, and a few others. The four major social media platforms are the main focus of this analysis. Each platform is used daily for one reason or another, but the most active is definitely the Twitter account. The team's website focuses its attention on the Eagles' most devoted fans. The site provides statistics, recent stories, news articles, photos, a store, a community board, and much more. The website itself provides much more in-depth analysis and investigation into the team, how it works, and the day-to-day life of the franchise. Many die-hard fans visit this page every day. Say no to plagiarism. Get a tailor-made essay on "Why Violent Video Games Shouldn't Be Banned"? Get an Original Essay The organization's Facebook page is primarily used as a platform for interaction between fans and between fans and the organization. There are a large amount of images, advertisements and surveys. Fans are encouraged to comment, post and share their thoughts in an environment dedicated specifically to the fan base. Information about the team and team events is distributed on the page, but Facebook is primarily used as a community page. Facebook is great for this because nowadays almost everyone has a Facebook, so it really encompasses the entire fan base. The Twitter account is by far the most active of all the platforms. Dozens of tweets are sent, retweeted and shared on this page. Information ranges from advertisements for free Dunkin Donuts after an Eagles win to fan polls to breaking team news. Twitter is excellent for real-time news and allows fans to stay constantly updated on what the team is doing, while also being able to contribute and communicate with other fans. The reason why this is the most frequently used one is because the target audience is very large and important. Through Twitter, the organization hopes to reach fans ranging in age from a teenager to an adult in their thirties. Twitter is a newer platform and is mostly used and dominated by younger generations. Because this generation is always attached to their phones and computers, Twitter is the easiest way for Eagles to spread information, offer advertising and receive survey feedback. Finally, the Instagram page offers a similar attraction to that of Twitter, but the approach is very different. By posting only photos and videos, the organization hopes to please the entire Philadelphia community. All photos are of the Eagles, but this is where you can see fan photos as well as photos of Philadelphia itself and the community as a whole. Likewise, the target audience is the younger generations because they are always on Instagram. Furthermore, this platform is also used to share information quickly and effectively. The Philadelphia Eagles organization makes exquisite use of social media platforms. They constantly stay updated on information and news and are able to communicate it effectively to their fan base..