“How do I advertise my product/service?” This is a question that many people considering starting their own business, or even larger companies that have already established themselves, often ask themselves. Your product or service may be the latest and greatest on the market today, but that doesn't help you if no one knows it exists. You need to find a way to get the word out about yourself and your product. This is where promotion comes in. But what exactly is promotion? Well, www.dictionary.com defines promotion as: The act of promoting or being promoted; advancement. Encouragement for progress, growth, or acceptance of something; promotion.Advertising; advertising. Essentially this covers everything from commercials to magazine adverts and even free items handed out at exhibitions and trade shows. Promotion is done in many different ways by many different people, but at the end of the day there is really only one purpose. To get your name known. Now you're probably wondering what type of promotional strategy would be best for your product, and you'd be right to wonder. Not all products can be marketed the same way. To tell the truth, the promotional strategy is based exclusively on the product or service. There is no list of defined laws for promotion. The best thing I can do is give some promotion examples and explain some points. The rest is up to you. For simplicity, all my promotional examples are taken from the gaming software aspect of the information technology field. More specifically, games programmed for gaming consoles such as Playstation and GameCube. To begin we will discuss the media aspect of the promotion. But what determines the success of a promotion? And how many types of promotions are there? The Market Segmentation Handbook says: Successful advertising requires investing your dollars wisely. Advertising expenditures should be allocated to those media vehicles that are best able to reach target markets. Dozens of different media can be used. One advertising company said there are more than 14,000 choices. Of course, most of these media are obscure, impractical, or unimportant. For simplicity, media can be divided into three main classes: 1. Brother... middle of paper... in a promotion for a product that has not yet been completed. Nintendo decided that the best course of action would be to take photos of what they've already completed, pairing them with some good sounding dramatic music, just to show viewers what this game will have to offer. After all this you have to ask yourself “Is all this stuff really worth it?”. Most companies would definitely say. Promotional items ensure that people have physical objects to remember your product with, and as far as commercials go, Well, Alan Bruce said it best in his article "Marking 50 Years Of Memorable TV": If the television medium has reason to celebrate anything lately, it's commercials like these and industry groups precisely on the fiftieth anniversary of those inescapable advertisements whose history is as memorable – for better or for worse – as that of television programming itself. Bibliographies1.Weinstein, Art. The market segmentation manual. New York: The Haworth Press, 20042.Bruce, Alan years of memorable TV commercials" Christian Science Monitor. March 3, 1995: Vol: 87, Number: 673. Video by www.nintendo.com