This statement allows customers to further justify their purchase because it means the donation is not just a one-time disbursement, but part of a more holistic, long-term care program that better addresses the underlying problems of poverty. It gives customers peace of mind that there is a greater impact in these communities than just receiving shoes. TOMS has also led them to ignore one of the more traditional paths of corporate responsibility that ensures the supply chain is socially conscious. Although TOMS claims that its suppliers follow fair labor practices, no checks are provided to authenticate the claims. This represents a weakness for TOMS, which could further improve its image by broadening the scope of its efforts. Given current levels of popularity, they may find it not worth investing additional resources in this direction, but it may prove to be an investment in maintaining public support. Q. Looking at the company's core products and services, where do you feel these offerings are positioned relative to the traditional life of the product