Topic > Violence against women - 895

The media has become one of the main sources from which people get their information. This information can be acquired consciously or through subliminal messages. Media includes magazines, videos, commercials, television programs, and films. Since then, the media has had a great influence on the public; the violence depicted in the media is causing problems. Violence against women in the media has been happening for decades. Violence has taken shape in many forms, such as emotional and physical violence. The types of emotional violence depicted in the media include sexualization, degradation, and the treatment of women as less than human. Types of physical violence used in the media include hitting, slapping, kicking, sexual assault, and strangulation. For a social advocacy project, a PowerPoint and letter were created, describing how the media has used the violence of music to sell products using research and theory from a women's psychology course. The violence against women portrayed in the media has been going on for a long time. The project described in this article began in the 1950s, but could have dated back even further. In the 1950s women were seen as objects in the home. Most of the ads were aimed at a woman doing household chores such as cooking and cleaning. These ads mainly focused on women's fragility and submissive behavior. The ads featured women making dinner, getting spanked, and a woman's impressive ability to open a bottle of ketchup. In the 1960s, the ads that most objectified women were those from cigarette companies. They placed women as the official sex symbols of smoking. These ads were mostly aimed at men in an attempt to increase cigarette sales (Stanford School of Medicine). In the 1970s a small... half-sheet... was sent explaining the situation and how it could be improved. However, no response was given. Hopefully, the letter and information still had an impact, and if more people stand up against women's violence in the media, the way women are portrayed will change for the better. Works Cited Etaugh, C. A., & Bridges, J. S. (2013) . Women's Lives: A Psychological Exploration (3rd edition). New Jersey: Pearson.Huffington Post. (2010). Brooke Shields on her 1980 Calvin Klein campaign: "I'm still a little shocked" (VIDEO). Retrieved from http://www.huffingtonpost.com/2010/04/26/brooke-shields-on-her-198_n_551681.htmlStanford School of Medicine. (n.d.). Objectifying women. Retrieved from http://tobacco.stanford.edu/tobacco_main/images.php?token2=fm_st031.php&token1=fm _img0769.php&theme_file=fm_mt012.php&theme_name=Targeting%20Women&subtheme_name=Objectifying%20Women