Nowadays, McDonald's advertisements have started to become family oriented. And in McDonald's advertising, McDonald was good at expressing the beautiful and warm images of family through an advertising strategy that reflects the importance of family. However, most humorous and passionate content appears in advertisements. According to statistics, McDonald's spends more than 700 million dollars on advertising costs, with the aim of strengthening the imagery of social relationships and trying to maintain the meaning of communities and families in the golden arches. (8, Helmer, 1992) For example: “Olympic Effort” is McDonald's attempt to build a closer relationship with mothers. The 30-second spot was first released to coincide with Mother's Day in the United States and was repurposed for the Olympics. Women in the various stages of pregnancy are the protagonists of a celebration of motherhood. The ending reads: "The original Olympic effort with the birth of a child, we can know how great a mother is. And it is also a method for." McDonald's to achieve a family-oriented approach McDonald's highlights human emotions and family model, giving family a new symbolic meaning in order to make McDonald's a comfortable place for people.（9,Campaignlive.